How to Pick Your Wedding Ring – A Step-by-Step Guide

There’s so much talk about engagement rings that sometimes, wedding rings don’t seem to get the attention that they deserve. After all, a wedding ring will be worn every single day for the rest of your life! It signifies the greatest commitment that you have made and is a enduring visible symbol of your marriage.

When buying a wedding ring, the approach is quite different to an engagement ring. Most couples buy their wedding ring together and there is no element of surprise attached to this. It is a sensible, practical decision that is made by both parties. What’s more, often it is the most important piece of jewelry that you both will buy together and is an exhibition of your love, style, personality and values.

JamesAllen Engagement Rings

Related Article: Wedding rings, engagement rings and wedding bands.

In this article, we focus on how to choose your wedding ring.

1. Start Early

two gold wedding bands

Many couples make the mistake of waiting too late to purchase their wedding rings. They overlook production times and don’t give themselves enough time to have their ring completed.

Generally, allow about a 3-4 weeks to have your rings sized and ready.

If you are having your wedding rings custom made, allow even more time. Certain styles can take longer, and retailers may require about 3-6 weeks to custom make your wedding bands.

The recommended time to begin the search is about 6 months before the wedding to ensure that you aren’t under pressure or rushed. If you leave it till the last minute, you might not have time to get that perfect ring and will have to make do with second best.

2. Choose Your Budget

white gold eternity ring
See more wedding rings here

Choosing your budget at the start can help you decide on your rings and not get side-tracked when shopping. It is generally recommended to set aside about 3% to 5% of your total wedding budget for your wedding rings.

To make your budget stretch, you can play around with the ring metal and styles. For example, choose a half eternity rather than a full eternity band as it will cost less yet won’t make a big difference to the appearance of your ring. Another example would be to choose white gold over platinum, as they both look very similar but white gold is more affordable.

For example, let’s compare these following two rings.

This is a half eternity prong set wedding band, while this is a full eternity band. Both are made of 14k white gold. The half eternity holds the equivalent of .30 carats of diamonds while the full eternity has diamonds equivalent to .75 carats. There are other small differences in terms of clarity and color, but the two bands look very similar in terms of quality and beauty. The price difference is over $1000. If you’re on a budget, you could go for the half-eternity and still get a similar look.

Big brand names and designer rings can also add a considerable mark-up to the overall price of the ring. Remember that a wedding ring is a classic piece of jewelry and whether you purchase it at a big brand store or at the local jeweler’s, there won’t be a huge difference in the look but there definitely will be a difference in the price!

3. Consider Your Lifestyle

A nurse wearing engagement ring

While this may seem like an obvious point, many people forget to remember that the wedding ring they choose should suit their lifestyle. Considering that this is a piece of jewelry that you will wear every day for a lifetime, it is very important that it fits your lifestyle to ensure that it lasts a lifetime.

The ring you buy should be stylish but also practical. For example, if you have a very active, outdoorsy lifestyle or are exposed to lots of chemicals, your ring should be tough enough to withstand that sort of exposure. Take this into consideration when deciding on your metal and style and make sure you check this with your jeweler before you buy.

4. Choose Your Metal

women's platinum wedding ring
Check price here

The typical metal for wedding rings has been gold, although today you can purchase your ring in a variety of different metals. For a matched look, it is a good idea for the bride and groom to choose the same metal. While the styles can be different, having the same metal gives the two rings a subtle yet beautiful connection.

Having said that, some brides and grooms prefer different metals to suit their tastes. Most brides prefer to choose a metal to match their engagement ring. This ensures that the two rings always work together and not against each other.

Here are the most popular metals for wedding rings:

1- Yellow Gold

Wedding band yellow gold
See this ring here

This is the traditional classic choice for a wedding ring. When choosing yellow gold, it is best to go with 14 karat or 18 karat gold. These have the best look and durability.

Yellow gold with over 75% purity is going to be too soft for daily wear and will easily scratch and loose shape. Lower than 14 karat will make for a more durable alloy but will not have the look you expect from gold.

2- Silver

Silver is a very soft metal and easily shows scratches over time. It is not practical for daily wear. Sterling silver, which is an alloy, is often used in wedding bands. However, because silver oxidises with time, it requires polishing to maintain its shine and color. A benefit of silver is that it is a lot less expensive than most other metals.

3- Platinum

curved platinum wedding band
Curved platinum wedding ring. See it here

Platinum is harder to craft than gold and is extremely durable. Because it is naturally white, platinum will not fade or tarnish. It is also very resistant to scratches.

One thing to note is that platinum tends to wear out other metals if in contact as it is a very hard metal. It would need to match your engagement ring.

4- White gold

White gold is a highly popular modern metal variety and a great option for wedding rings. However, over time the rhodium plating on the white gold will wear off, requiring you to have the ring re-polished.

5- Rose gold

ose gold eternity band diamond ring with reflection and shadow on a grey background

This was a very popular metal during Victorian times and has recently risen in popularity again. The pinkish hue gives a feminine and romantic touch to the ring, like this one. It is a very durable metal due to the copper that is used in making it. It does not tarnish and maintains its color.

6- Alternative Metals

The above are classic metals that will last a lifetime. They have stood the test of time and have been used in wedding rings since for centuries. However, these days industrial metals are also gaining popularity for wedding rings.

Titanium and tungsten are two very similar metals and are easily confused. However, titanium is a lightweight metal, is lighter in color and although durable it can easily scratch. Tungsten, on the other hand, is heavier, darker and is extremely resistant to abrasion.

Another popular metal is cobalt, which has a high natural shine and does not discolour or fade with time. It is one of the most durable metals, as it is seven times harder than silver and four times harder than platinum. It also does not scratch or scuff easily.

Stainless steel is also increasingly used in wedding rings. It is similar in appearance to silver but does not tarnish. It is more durable than silver.

5. Choose Your Style

There are so many wedding ring styles available on the market that choosing one can be overwhelming! However, most wedding rings fall into two categories: Traditional or modern.

1- Channel Set

diamonds channel set wedding ring
Channel set wedding ring. See it here.

This is a very popular style for wedding rings. It consists of a single row of tiny diamonds, set into a groove in the metal. Channel set diamonds can have a full ring of diamonds or half. In this style, they’re also called eternity bands.

2- Comfort Fit

comfort fit wedding band
Comfort fit wedding band. See it here

These are bands that are rounded on the inside and create a tighter but comfortable fit on your finger. Comfort fit bands are usually easier take off and put on. When wearing the ring you cannot feel the entire width of the band against your finger.

You have to ensure that you get the correct size in order for this style to work and the ring should not move around much when worn.

3- Pipe Wedding Band

pipe cut wedding ring
Pipe wedding band. See it here

This shape is what you get if you cut a piece out of a pipe. Pipe bands have straight edges and a straight, flat top. This is especially popular in men’s wedding rings. It is sometimes called flat cut wedding ring.

4- Pave Wedding Band

Comfort fit wedding band
Pave wedding band. See this here.

This is one of the most popular wedding band styles. This style is ideal if you want something a little different to the traditional channel setting.

Pave bands are highly brilliant. In addition, they look expensive and classy,  but in fact are relatively affordable. This is because while the style consists of a high number of diamonds, these diamonds are very tiny and therefore not costly.

5- Wide Wedding Bands

wide gold wedding band
Wide 8mm wedding band. See it here.

These are modern and trendy and very different from the traditional styles. To be considered a wide ring, the width must be at least 7 mm. If going for this style, ensure that it matches your engagement ring, as wide wedding rings can look weird with certain engagement ring styles.

Also, choose a ring that is 1 half size larger than your ordinary size, to ensure that it will fit your finger. A wide wedding ring may feel a little bit tighter because all the metal touches the skin. It may also not slide easily over your knuckles. So finding the correct fit is crucial with this style.

6. To Match or Not to Match?

trio matching ring for him and her
Matching trio bridal set. See this here.

When it comes to matching, there are two aspects to consider:

Firstly, do you want your wedding ring to match your partner’s? Although traditionally matching or complementary wedding bands were worn by the bride and groom, there is no hard and fast rule regarding this. A connection between the two rings is always a nice touch, and this can be achieved in other ways. For example, a heart-felt engraving could be a personal touch between the two of you even though the outward appearance of the rings doesn’t match.

The other aspect is whether you wish to match the wedding ring with the engagement ring. Again, there is no rule for this. However, the two rings should look good together and complement each other. Experts say that having the same metal is a crucial way of achieving this unified look, but it depends on whether this look is what you are after.

Some jewelry retailers offer bridal sets, where matching wedding and engagement rings are sold together. You may also be interested in a trio set, where the groom’s ring is also included. This is a coordinated and well-matched set if you are after a perfectly matching look.

7. Where to Shop for Wedding Rings

jared jewelry review pros and cons

Shopping for wedding rings can take time, because there are two people involved. The best way to go about this is to first be familiar with the various styles, metals and designs available to you on the market.

Buying online is easier and more affordable, as you can instantly compare the merits and prices of hundreds of rings from the comfort of your own home without any pushy sales tactics.

But you won’t have the advantage of actually trying on the ring to see how you feel about it. One way to get around this is to check at a physical store, decide on your preferences and ring size and then take that search online.

We recommend the following retailers:

Why: Superior diamond imaging, competitive prices, high quality, wide range

An online giant in the diamond space, James Allen a stunning collection of engagement and wedding rings. The images and videos are unparalleled in quality and makes shopping online similar, if not better, to shopping in store.

Why: Competitive prices, wide range, great quality

Known for dominating the online diamond industry since the late 1990s, Blue Nile offers one of the largest online diamond inventories. But their wedding and engagement ring collections are also awe-inspiring. Search here for competitive prices, solid after-sales policies, and good customer service.

Why: Superior cut quality, exclusive range, stunning designs

Whiteflash has earned an international reputation for the elite quality of their precision cut diamonds, and for their impeccable collection of designer engagement rings. Check their stunning range of diamond jewelry and loose diamonds.

Why: Impeccable quality, superior cut, small but exclusive inventory

Brian Gavin is a renowned expert in diamond cut – and it shows in their superior diamond quality. For the very best in rings, search their inventory of designer diamond jewelry and loose diamonds.

Why: Try before you buy, build your own ring, great quality  

If you want to try out how a round diamond ring looks on your finger before you commit to buying one, check out With Clarity’s Home Preview Service which is completely free. Find out more here.

Check out our quick comparison of the top online engagement ring retailers for more information.

Wrapping Up

Hopefully this guide gave a clear idea of how to pick a wedding ring. These days, there are so many choices, so every couple can choose rings or custom create them to express their values, personality, and style. Whether you go for a classic gold band, or a more stylish and elaborate ring with diamonds, the choice is entirely up to you.


Dani Rhys

Dani Rhys has worked as a writer and editor for over 15 years in the jewelry niche. She holds a Masters degree in Linguistics and Education. She has always been interested in expression through fashion and accessories, and her extensive experience in the field has made her a respected voice in jewelry trends and education. As the chief editor of Jewelry Shopping Guide, she not only leads the content strategy but also shares her insights through engaging articles. Her passion for storytelling is reflected in every piece she curates, exploring the intricate relationship between jewelry and personal identity.

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