Where to Buy Affordable Jewelry in Canada in 2023

In most situations, we cannot justify shelling out thousands of dollars for a tri-gold bracelet or a pair of diamond-studded earrings that we may wear only once a year. As such, it makes sense to purchase fashion jewelry well within our budget.  

If you’re based in Canada and are looking for a local brand for affordable jewelry, you’ll have many options to choose from. But with many stores selling cheap jewelry online, finding affordable pieces which are ethically sourced, locally owned, and offer the best bang for your buck is not so straightforward.  

To help you with this, we have compiled a list of the best affordable Canadian jewelry brands. 

If you’re planning on buying some new jewelry, these stores can offer what you need at a fair price. In compiling this list, we’ve looked at customer and employee reviews, after-sales policies, sourcing, and customer service. Let’s get started.  

Harma Jewelry Store 

Harma jewelry shop

If you don’t enjoy rifling through hundreds of catalogs and product pages to find the perfect piece of jewelry, the Harma jewelry store may be the one for you. Their collection is not the most extensive, but they are unique and definitely worth taking a look at. 

Harma is a family business established in 2018. The store is based in Canada, and since Covid, are operating online or via appointment. 

Harma has a handful of dedicated collections. These are usually rings, necklaces, and bracelets that share a common theme. Besides that, you can also find anklets, nose pins, and crystal jewelry along with a dedicated kid’s section. The majority of these pieces are gold-plated or cast from sterling silver.  

Their prices are very reasonable, ranging from $20-$100 for most pieces. Also, they are constantly offering reasonable discounts on certain items, so if you’re lucky enough, you might be able to shave off $7 or $8 on a beautiful ring or necklace. 

The website has an elegant and straightforward setup. You can seamlessly navigate to product pages and switch through different categories. They offer free shipping to Canada, and you can qualify for international free shipping if your order is worth more than $75. 

Ben Moss Jewellers 

Ben Moss

The timepieces and conventional jewelry offered by Ben Moss can be somewhat pricey, they are one of the oldest Canadian stores specializing in authentic jewelry. Even though the bulk of their products is not as affordable as some other brands on this list, especially their lineup of wedding rings, they have a dedicated section for affordable jewelry. Here you can find necklaces, rings, pendants, and earrings for less than $250.  

Ben Moss has a hugely popular online store and almost a dozen physical stores dotted around the Prairie Provinces and Central Canada. They have a large collection of wedding rings, but you can find other conventional pieces such as earrings, pendants, bracelets, kids’ jewelry, and watches.  

At a glance, the website is fairly minimal and easy to navigate, but because of their sizable collection, some users may find it overwhelming.  

Ben Moss offers a 30-day money-back guarantee for most of their common items, but unfortunately, they don’t ship internationally and do not guarantee exact shipping or arrival times.  

Their parent company Charm Diamond Center has a similar website with dozens of physical stores located around Central Canada and the Atlantic Regions.  



When we often talk about fashion jewelry, Swarovski is one of the big names that come to mind. Established in 1895, this brand has been very active in the fashion world. So, if you are a fashion enthusiast, keeping up with the latest trends, you must have come across this brand one way or another.  

Since they have partnered with various retail stores worldwide and manage a highly optimized online store in cohesion, purchasing Swarovski crystals and fashion jewelry in Canada is effortless. You can check out their website and locate their stores around you, or you can remotely browse their products and purchase them online.  

They usually ship within 2-3 business days and cost around CAD 10.95 for standard shipping. However, you can qualify for free shipping if your order exceeds CAD 120. They have a 14-day money-back guarantee on non-discounted and off-the-shelf products, and you can accurately track your order via their website. 

Their online store has a massive collection of jewelry specifically categorized to make it easy for you to pinpoint what you need. That said, Swarovski specializes in crystal jewelry, with prices ranging from $50-$150. 

Blue Nile 

Blue Nile

What separates Blue Nile from most of the other jewelry stores on this list is that they are committed to providing the best online experience for Canadian and international customers. They have a vast collection of authentic and fashionable jewelry that will undoubtedly get you e-window shopping for hours on end.  

Since they deal with authentic gold, silver, diamond, and gemstones, the prices can be a little steep. Thankfully, they have a dedicated section of fashionable jewelry under $140 which consists of original Sterling silver necklaces, pendants, rings, and bracelets. 

Blue Nile is an exclusively online store that deals with retail jewelry. The website was founded in 1999 and has satisfied many customers with its authentic products and delightful customer service representatives. As such, they have highly impressive ratings on many review websites such as Trustpilot and Yelp. 

Despite their online store being well-designed and optimized, newcomers can get a little overwhelmed. However, once you scroll around for a while and primarily stick to the navigation tab, it can be pretty easy to browse the website and find what you need. 

Blue Nile has some of the largest online collections in Northern America. They sell diamonds, engagement rings, wedding rings, birthstones, and conventional jewelry, with an inventory of almost 100 products for each sub-category.  

They have a 30-day return policy for most conventional jewelry and offer a lifetime warranty for their products. On top of that, they offer free shipping to Canada and guarantee that the package will be discreet. 

Maison Birks 

Maison Birks

Maison Birks specialize in Luxury watches and authentic diamond jewelry. Still, you can come across dozens of affordable jewelry pieces on their website. So, if you’re looking for a trustworthy jewelry retailer with a premium shopping experience, Maison Birks is one of the best in Canada.  

Established in 1879, Maison Birks is a hugely popular jewelry designer and retailer. They have several physical stores and warehouses in Canada, and they’ve partnered up with major brands such as Rolex, Patek Philippe, and Bijoux Birks, along with many more, to provide the ultimate high-end jewelry shopping experience. 

Most of their stores have decent reviews on Trustpilot and Yelp, with many customers praising the quality of their products and services.  

Even if their usual catalog is primarily high-end, you can easily find fashionable yet affordable pieces of conventional jewelry (such as necklaces, rings, earrings, and pendants) by selecting the appropriate category and filtering them by price. 

With tons of brands and various product categories, the online store can feel a bit tedious to navigate. That said, as long as you stick to the jewelry tab and the “shop by category” subsection, you’ll definitely find high-quality pieces with a modest price tag. 



Although it may come as a surprise, the online store for Pandora provides the best user interface and categorization for customers looking for affordable jewelry. Their navigation tab is well-designed and cataloged, allowing customers to either breeze through their inventory or hone in on a very specific brand or design. So, if you just wanted to glance through the latest earrings in stock or hunt for a certain type of leather bracelet, Pandora has you covered. 

The majority of their catalog consists of fashion jewelry which is relatively more affordable than authentic high-end brands. So, if you’re willing to shell out $50 or $100 on a new pendant or pair of earrings, you’ll definitely find one that catches your eye. 

The company was founded in 1982 in Denmark and since then has developed into an international jewelry retailer with physical stores, warehouses, and manufacturing facilities all around the world. In Canada alone, they’ve set up 165 Pandora retail stores with dozens of them dotted around Ontario, Quebec, and British Columbia. 


Mejuri affordable Canadian jewelry brands

Mejuri is probably one of (if not the) best places to purchase affordable jewelry in Canada since they have a trustworthy online presence and a handful of physical stores in Toronto, Vancouver, and Montreal (with more locations coming soon).  

Their online store is very user-friendly, despite their uniquely stylish and minimalist user interface. As such, the website manages to cram hundreds of pieces of conventional jewelry into well-defined categories and sub-categories.  

Browsing through this website is an actual treat because even if you started without a particular interest in mind, you’ll soon find yourself becoming obsessed with the different collections and switching between various materials and seeing how they stand out from one another.  

Their products are authentic, reasonably priced, and cater to a wider range of price points. You can find fashionable pieces of sterling silver or gold-plated jewelry for around $100-$300, but if you prefer materials such as 14K gold or diamonds, you can even go that route, provided you’re willing to spend around $300-$500 for the additional value. 

Wrapping Up 

Even if you can find many retailers and online stores that sell fashion jewelry at reasonable prices, they aren’t always reliable. Most of their websites can be clunky, their shipping and return policies can be outdated, and they might not have such an impressive collection. 

To remedy this, we’ve created a list of the best affordable Canadian jewelry brands. Here, you can find small family-owned businesses or internationally recognized luxury retailers selling top-tier fashion jewelry destined to fit your budget. 

If you’re looking for more information, check out our buying guides for Toronto, Montreal, and Vancouver. Also, check out our guide on the best jewelry brands in Canada.

Jewelry Guide