9 Best Places to Buy Engagement Rings in Toronto (2023 Buyer’s Guide)

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Toronto is a vibrant, multicultural city that provides plenty options when it comes to shopping for an engagement ring. This fashion capital in-the-making offers a wide array of contemporary and vintage styles and designs, whether custom made or ready to go to suit all tastes and jewelry styles.

But with so many options, finding the right retailer is critical. After all, it has to be a business that marries excellent craftsmanship with gorgeous designs, reasonable prices and great service.

Based on our experience in the jewelry industry, we’ve put together a list of the top engagement ring retailers in Toronto. Our selection criteria included excellency of service, quality of craftsmanship, customer reviews, and expert opinion.

So, without further ado, here are our top 9 engagement ring retailers in Toronto.

1. Kimberfire

Location: 27 Queen St E #1204, Toronto, ON M5C 2M6, Canada

Customer rating: 5 stars

Why they stand out: Transparency, competitive prices, excellent service and quality

kimberfire engagement rings
Check Kimberfire here.

Founded in 2013, Kimberfire is the answer to customers who are looking for a personalized jewellery buying experience (including high-end quality and expert advice) but without traditional retail prices. Kimberfire’s fresh takes on the engagement ring industry and focus on customer service explain their three Top Choice awards and hundreds of 5-star reviews online.

Kimberfire is not a traditional jewelry store. Clients meet with a dedicated diamond and jewelry consultant (either virtually or in person) and go through Kimberfire’s technology-enabled process to design the perfect ring and source the right diamond from the company’s extensive global network. It is an easy, fun and relaxed process, with no upselling or pressure. Once a client approves of their design, the piece is handcrafted in Toronto and followed by their consultant every step of the way.

Kimberfire truly provides the best of the online and physical store worlds, combining great service and quality at prices very competitive to online-only retailers. From handpicking the ideal diamond for you to creating a custom design of your choice, the Kimberfire team takes their reputation seriously and ensures that their clients are confident and happy with their purchase.

2. Jacob Mercari

Location: 1004-27 Queen St E, Toronto, ON M5C 2M6, Canada

Customer rating: 4.9 stars

Why they stand out: Excellent bespoke services

jacob mercari
Check Jacob Mercari here.

Jacob Mercari is an excellent place to take your search if you’re looking for a bespoke engagement ring. As CEO Gregory Jacobson puts it, “Our design process is straightforward and easy. We give you complete transparency and control throughout the manufacturing of your engagement ring”. Whether you want to create, modify or replicate a ring design, Jacob Mercari will be able to help you out.

Each piece of jewellery by Jacob Mercari is crafted in Toronto, in an ethical and environmentally friendly way. Their diamonds are all GIA-certified and are Canadian in origin, as part of the CanadaMark program. This means that each diamond is conflict free and can be traced back to their mines in Canada. The company also offers lab-created diamonds, purchased in Toronoto, for a more affordable, environmentally friendly option to natural diamonds.

The company commits to transparent practices and accountability, which reflects in their customer service. Each purchase comes with an independent third-party appraisal, free cleaning and sizing for life, free shipping and the peace of mind of conflict-free origins.

3. National Jewel Creations

Location: 215 Victoria St #300, Toronto, ON M5B 1T8, Canada

Customer Rating: 5 stars

Why they stand out: Largest Instagram following across Canada

national jewel creations
Check National Jewel Creations here.

Founded in 1987, National Jewel Creations has one focus – to make the process of purchasing your engagement ring as easy, enjoyable and affordable as possible.  The company strives to provide the highest quality at competitive, unbeatable prices and the best customer service, with a lifetime warranty. 

National Jewel Creations offers a wide range of engagement and wedding ring designs and a world of loose diamonds. They provide a range of services, including free resizing, free engraving, worldwide shipping, and appraisals. 

The company’s commitment to quality can be seen in the many awards that they’ve received:  

  • Winner of the Top Choice award – 2016, 2017 and 2018
  • Winner of The Knot Best of Wedding – 2017, 2018 and 2019
  • Winner of the Consumers Choice Award – 2020

Location: 11 Queen St E Suite 450, Toronto, ON M5C 1S1, Canada

Customer rating: 5 stars

Why they stand out: Complete attention to a ring at a time

alexi gallery
Check Alexis Gallery Custom Engagement Rings here.

Alexis Gallery Custom Engagement Rings is a family business run by sisters Alexis and Mercedes Smith. The company is known for their commitment to offering the ultimate in bespoke jewellery. With a perfect 5-star customer rating, it’s clear that they’ve got it right.

The process is simple – first, share your vision with the designers. They then reveal the 3D digital creation of your design, and once they receive the green light from you, the ring will be handcrafted in Toronto. For those not in the Greater Toronto Area, Alexis Gallery offers virtual design meetings, which gives you the convenience of a bespoke engagement ring service without having to leave your home.

Alexis Gallery only crafts one ring at a time, giving it all the attention and detail that it requires. Customers rave about their professionalism, knowledge, and communication for a stress-free custom ring creation experience.

5. Diamonds For Less

Location: 5 Shuter St, Toronto, ON M5B 2H8, Canada

Customer rating: 4.9 stars

Why they stand out: Quality website, large inventory and reasonable prices

diamonds for less
Check Diamonds For Less here.

Just like their name, Diamonds For Less has a straightforward, no-nonsense approach to the business of selling diamonds, aiming to provide the best possible diamonds and fine jewellery at the lowest prices. With over 30 years of experience in the trade, the company offers a wide range of diamonds, jewellery and rings at wholesale prices.

A standout feature of shopping at Diamonds For Less is that you have access to one of the largest engagement ring selections in Toronto. Their range includes colored diamonds and all the classic engagement ring styles. Their custom engagement ring service utilizes the latest technology and involves the customer from start to finish to create a ring for their dream ring.

Diamonds For Less recently updated their website which now features 360-degree videos and magnified images which allow you to inspect their settings and diamonds closely. Their site is on par with the top diamond retailers in the business, providing you with a convenient and pleasant online shopping experience.  You’ll also be able to contact their knowledgeable sales representatives for additional assistance if required. The site also features a large education section that provides much-needed information for diamond shoppers.

The overall consensus? Diamonds For Less is a great place to start (and end) your engagement ring shopping in Toronto.

6. Design by Sevan

Location: 477 Richmond St W #801, Toronto, ON M5V 3E7, Canada

Customer rating: 4.9 stars

Why they stand out: Custom design specialists

design by sevan engagement rings
Check Design by Sevan here.

Founded by Sevan Tosun in 2000, Design by Sevan has grown to become one of the top engagement ring designers in Toronto. The company focuses on high-quality customization with customer satisfaction at the heart of what they do.

For a taste of what they offer, check out their wide collections of engagement and wedding rings as well as diamond jewellery featured on their site. Their Latest Designs collection is a gallery to inspire, featuring videos of real customer rings and showcasing the quality their work.

Because they operate only on a bespoke basis with all jewellery designed in-house, the best approach is to book a free appointment with Design by Sevan to discuss your requirements. All diamonds offered by Design by Sevan are GIA certified and conflict-free, hand selected from around the world. With a happy client base evident from their excellent customer reviews, Design by Sevan is one not to miss if you’re looking for a unique, customized engagement ring experience. 

7. Budget Diamonds Online

Location: 55 Queen St E #1002, Toronto, ON M5C 1R6, Canada

Customer rating: 5 stars

Why they stand out: Customisation at affordable prices

budget diamonds online
Check Budget Diamonds Online here.

The name says it all. Budget Diamonds Online aims to provide the best engagement rings at the most competitive prices. Located in the centre of Toronto’s Diamond District, Budget Diamonds have over 30 years’ experience as a diamond wholesaler.

Now the company focuses on providing custom jewellery services at a range of budgets. Whether you have just a $1000 or $100,000, Budget Diamonds will work with you to create a perfect custom-made ring.

Budget Diamonds has a great online presence and allows you to browse their extensive collections via their easy-to-navigate website. You can find bridal rings, men’s wedding bands, diamonds and custom rings on their site. If you want to check them out, you’ll have to book an appointment before dropping into their premises. The consultation is free and there is no obligation to buy.

Known for their exceptional customer service, quick turn-around time and good after sales services. Their perfect 5-star score on Yelp is a testament to the happy customer base that they have.

8. Made You Look

Location: 1338 Queen Street West, Toronto, ON, Canada

Customer rating: 4.7 stars

Why they stand out: Over 100 Toronto designers to choose from

made you look engagement rings
Check Made You Look here.

Made You Look offers a different approach to creating your unique engagement ring. They represent over 100 Toronto designers whose work covers all types of styles, from sleek, modern styles to whimsical and humorous designs. The business operates as a gallery, with over 20 designers on site at any time during the day. You can browse the designers’ work online and pick one that you think would suit your style or you could just drop in and check out their work at the gallery.

We love this setup because you aren’t limited to one style or approach when it comes to designing your ring. Whether custom or ready-made, there’s something for everyone. This shop has been a top choice for ethically sourced local jewellery since its inception in 2001.

Whatever style, budget and requirements you have in mind, there’s something for you in Toronto.

9. Cynthia Findlay Antiques

Location: 284 King St W, Toronto, ON M5V 1J2, Canada

Customer rating: 4.5 stars

Why they stand out: Unique finds and antique options 

cynthia findlay engagement rings
Check Cynthia Findlay here.

With antique and vintage designs always cycling back into fashion, you can’t really go wrong with a design from the past. Cynthia Findlay Antiques, named after the founder of the business, has a strong presence in the antique world in Toronto, with the store attracting customers from tourists to celebrities.

The engagement ring section contains antique to modern designs, so there’s something for everyone here. We found the cost of the rings quite reasonable, with prices starting around the $1000 mark. Their range covers diamonds and gemstones, including emeralds, sapphires, aquamarines and pearls. The designs are beautiful and most are unique.

The website has a touch of the old-fashioned too, reflective of their merchandise. You’ll find other items as well on the site, including furniture and other jewellery. One thing to take note of is that all sales are final, meaning that you would not get your money back in the event that you were to return your item, instead receiving store credit. While this might be off-putting for some, we encourage you to check the site out and browse through their impressive engagement ring inventory.

Wrapping Up

Whatever style, budget and requirements you have in mind, there’s something for you in Toronto.

If prefer to shop online, then check out our reviews for the best online engagement ring retailers. You’ll have a world of diamonds, gemstones and settings at your fingertips without having to leave the comfort of your home.

*Customer rating taken from Google reviews submitted by customers and available at the time of writing.

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