13 Best Jewelry Stores in Houston

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Houston is a city with a lot to offer in many different areas and the fine jewelry scene is not an exception. Houston is the home of many great jewelry boutiques, retailers and manufacturers, which is great for the customer, provided that you know where to go.

In this list, we outline the top 13 best jewelry stores in Houston, basing our selection criteria on the designs and range, quality of products, customer service, after sales services and customer reviews. We’re sure there’s something for everyone in this list, so without further ado, here are the 13 best jewelry stores in Houston.

Inter-Continental Jewelers

Location: 6222 Richmond Ave #570, Houston, TX 77057

Customer rating: 4.9 stars

Best for: Bespoke jewelry and personalized service

Established over 40 years ago, Inter-Continental Jewelers stands out because of the excellence of their products and their commitment to customer satisfaction. They’re also one of the few Houston jewelry companies that have a strong online presence, which allows them to easily provide their services to clients across the country.

At Inter-Continental Jewelers, you will find a wide range of diamond jewelry, from wedding and engagement rings to custom jewelry. You can create your own ring or diamond jewelry via their website, customizing the piece with the options provided or you can get in touch with the team to have your own design created for you.  They offer excellent bespoke services, and state that ‘if you can dream it, we can create it for you’. Apart from this, the company also offers wholesale jewelry and you can also buy or trade your diamond with them. Because they manufacture all their own jewelry onsite, they’re able to cut out the middleman and save there customers 50-70% off the retail price.

Customers praise the heart felt  friendly service of Inter-Continental Jewelers, as well as their depth of knowledge when it comes to diamonds and jewelry. With reasonable prices and a 100% customer satisfaction guarantee, Inter-Continental Jewelers is one to check out whether your in Houston or elsewhere.


Location: Sugar Land Town Square, 2150 Town Square Place, #330, Sugar Land TX 77479

Customer rating: 4.9

Best for: Service, high-quality diamonds, and designer engagement rings

When it comes to high quality diamonds and engagement rings, Whiteflash is a true Houston treasure and stands well apart from the rest. Whiteflash offers some of the best diamonds you’ll see in the industry, as well as stylish settings and diamond jewelry.

With their own internationally acclaimed A CUT ABOVE® super ideal diamonds, and as authorized distributors for the top designer brands including Tacori, Verragio, Simon G, A. Jaffe, Vatche, Ritani, Danhov, Valoria and Benchmark, the jewelry they offer is top of the line.

As members of the American Gem Society and recipients of the 2021 BBB Pinnacle Award as the Best Jeweler in Houston, demonstrating their commitment to quality and customer service, you know you are in good hands when you walk through the door of their boutique Houston Jewelry Store.

If you want to make use of their services, but you don’t live in the Texas area, their online purchasing process is streamlined and user-friendly. Just check their over 600 glowing Google reviews that are a testament to the company’s high-quality service.

If you’re interested in checking out all that Whiteflash has to offer, we recommend booking a free consultation with them. You can do that here.

Houston Diamonds

Location: 5727 Westheimer Rd #H, Houston, TX 77057, United States

Customer rating: 4.7 stars

Houston Diamonds is one of those fine jewelry retailers that seem to put design quality above all else. Creating well-built jewelry that’s not just pretty to look at but is also durable enough to last for a long time is an intricate part of their mission statement. They also make a point of stating their intent to offer the best customer service they can to whoever enters their shop. And that’s pretty evident from most of their customers’ reviews – “honesty” and “efficiency” seem to be the words most often used by Houston Diamonds’ satisfied customers.

As for their inventory, Houston Diamonds sell and buy fine jewelry of any type – watches, rings, necklaces, as well as gold, silver, estate jewelry and loose diamonds. Their repair services are also noteworthy for their high work etiquette and quality – whether you need of ring re-sizing, soldering, bead restringing, polishing, cleaning, and maintenance, gemstone mounting, Houston Diamonds are a safe bet.

Their website may not offer all their jewelry collections to browse through, but a trip to their physical store will allow you to explore all they have to offer.

Zadok Jewelers

Location: 1749 Post Oak Blvd, Houston, TX 77056, United States

Customer rating: 4.5 stars

A family-run company that’s currently in its seventh generation, Zadok Jewelers are based exclusively in Houston but work with people from all across the globe. They have an impressively large collection of fine jewelry ranging from wedding and engaging rings, through loose diamonds, necklaces, bracelets, and earrings, to exquisite Swiss timepieces.

If you’re looking for the huge and diverse assortment of a jewelry chain store but also the personality and customer-friendly attitude of a smaller and more intimate family-run business, Zadok is a great choice. Their well-made online store gives you the freedom to work with them remotely but if you do visit them in Houston, you’ll be able to benefit from their helpful attitude.

A lot of the reviews you find on Zadok praise their customer service, how they don’t pressure or manipulate their customers into purchasing, and how they treat them like family. That, together with their extensive list of services such as repair, resizing, restringing, maintenance, cleaning, engraving, appraisals, and more, are all great reasons to visit Zadok Jewelers.

Rice Village Diamonds

Location: 2376 Rice Boulevard, Houston, TX 77005, United States

Customer rating: 4.7 stars

Rice Village Diamonds is a second-generation family-owned diamond cutter and fine jewelry store. They work with several well-known brands such as Natalie K, A. Jaffe, Forevermark®, Ritani, and others. We are particularly enthralled by their necklace collection, but they also have fashion rings, pearls, bracelets and a lot of other designer jewelry.

In terms of services, Rice Village offers everything you’d expect from a top-quality jewelry store – custom designs that are expertly made in tight time-frames, appraisals, ring and pearl re-sizings, maintenance, polishing, and rhodium plating, soldering and engraving and more.

The speed at which they operate, especially for a family-run store, is one of the several things most customers point out when reviewing Rice Village Diamonds. Not only is their fine jewelry of high quality and reasonably priced, but their customer service seems expeditious, friendly, and indicative of their great attitude toward their work.

The Rice Village online store is clean, sleek, and easy to navigate, although we really wish they had included pictures of their loose diamonds and not just of their jewelry. If you have the chance to visit their physical store in Houston, however, we’d certainly recommend it.

Jonathan’s Fine Jewelers

Location: 6222 Richmond Ave Suite 435, Houston, TX 77057, United States

Customer rating: 4.7 stars

Jonathan’s Fine Jewelers have been a part of the fine jewelry scene in Houston for over 25 years. In that time, they’ve made a name for themselves as a trustworthy store that offers excellent customer service and work in a relaxed atmosphere. They have an A+ rating from the Better Business Bureau® and that’s not an accident considering all the other glowing reviews they are getting online from their customers.

Jonathan’s Fine Jewelers’ collections include loose diamonds, great antique jewelry designs, a lot of custom designs for engagement rings and fine jewelry, as well as an extensive range of high-end watches. Their watches, in particular, grabbed our attention as they come from brands such as Rolex, Patek Phillipe, IWC, Panerai, Vacheron Constantin and other top brands. All their Rolex watches are pre-owned and come with a warranty from Jonathan’s Fine Jewelers as they are not affiliated or associated with Rolex themselves.

Sadly, their website doesn’t offer a lot of information on the various different fine jewelry pieces and designs it offers, but a visit to their physical store in Houston is always worth it.

Eklektic Jewelry

Location: 1824 Fairview St, Houston, TX 77006, United States

Customer rating: 4.9 stars

Visiting the Montrose studio of Eklektic Jewelry in Houston will open a world of gorgeous and custom designed fine jewelry pieces to you. Their rings, in particular, are ones we very much love because of their diverse and unique designs, however, you can also find a lot of necklaces, bracelets, earrings, and loose gems in their store.

As with most fine jewelry studios that specialize in custom jewelry, their website doesn’t do their work enough justice, but visiting their studio is another story altogether. What’s more, all that comes at very affordable and budget-friendly prices so you can rest assured that you’re not getting ripped off with overpriced pieces and gems. Whether you’re buying a GIA certified 1.50 carat diamond that’s worth a 4-digit sum or a simple and cheap pink tourmaline stone, there’s something for everyone at a range of price points.

All Eklektic Jewelry, items also come with a 1-year warranty period, and Eklektic Jewelry also offers re-sizing, restringing, gemstone mounting, and repair services.

Houston Jewelry

Location: 9521 Wertheimer Rd, Houston, TX 77063, United States

Customer rating: 4.8 stars

As one of the oldest fine jewelry retailers in Texas, Houston Jewelry have been in the business a long time. They’ve been offering high-quality engagement and wedding rings, precious diamonds, and fine timepieces ever since 1866, which is noteworthy in and of itself.

Today, you can find a great assortment of jewelry on their website – various men’s jewelry options, anniversary and wedding bands, engagement rings, different earrings, necklaces, bracelets, loose diamonds, and pearls, and more.

We’re especially impressed with their timepieces – previously owned Rolex watches, Andre Pailet, Bolova, Seiko, and other great quality watches also wait for you in Houston Jewelry’s store. Simply put, their enormous and high-quality inventory is one of their biggest selling points.

A fair number of customer reviews mention a sub-par customer service on location, but that seems to usually be attributed to certain sales representatives and not the store as a whole. All in all, if you’re looking for a great variety of well-priced and high-quality items, Houston Jewelry is a trustworthy vendor to visit.

Pineforest Jewelry

Location: 1141 Uvalde Rd, Houston, TX 77015, United States

Customer rating: 4.9 stars

Pineforest Jewelry may not be a century and a half old, but they’ve still been a part of the Houston jewelry scene for more than 3 decades. Established in 1986, Pineforest Jewelry is a full service store. They work on all fronts – retail, manufacturing, custom designs, wholesales, repairs, distribution, and even internet sales.

As far as their inventory is concerned, Pineforest Jewelry are well-stocked with everything from loose diamonds and other precious stones to all types of fine jewelry such as rings, bracelets, necklaces, earrings, watches, and more. We are especially impressed with their beautiful pendants, charms and lockets.

Most customers seem to agree with us as they cite Pineforest Jewelry’s excellent customer service and their honest, laidback approach as the main factors for customer satisfaction. Pineforest Jewelry also often expert repair services, they purchase gold, and they offer multiple educational pieces to help you make a more informed decision which further testifies to their customer-first approach to business.

Silverlust Jewelry

Location: 1338 Westheimer Rd Suite C, Houston, TX 77006, United States

Customer rating: 4.8 stars

Founded in 1984 by Herschel Teper, Silverlust Jewelry is a fine jewelry vendor that specializes in unique custom designs. Quality seems to be the main focus of Silverlust as they themselves state in their mission statement.

In addition to the custom designs that Silverlust craft themselves, they also offer other high-quality fine jewelry pieces from many international vendors. On their website you can find women’s and men’s rings, necklaces, bracelets and earrings, cufflinks and brooches, watches, and other jewelry pieces from Israel, Bali, Italy, Egypt, Mexico and elsewhere across the globe.

Silverlust’s website also offers quite a bit of educational information on jewelry care, cleaning and maintenance, diamonds, engraving, and more, which goes to show that they do care about their customers’ experience. That too is evident from the many consumer reviews we sifted, with customers raving about the professionalism and excellent services they’ve received at Silverlust Jewelry.

James Avery Artisan Jewelry

Location: 5000 Westheimer, Suite 200A Houston, TX 77056, United States

Customer rating: 4.5 stars

For a more artisan option, the James Avery Artisan Jewelry shop has been a part of Houston since 1954. This family-owned fine jewelry business has a strongly vertical structure, meaning that they work on everything from design, through manufacture to marketing and sales all on their own. They also do their own online graphics and photographs.

All that is being done on their five manufacturing plants in Hondo, Kerrville, Fredericksburg, and Comfort. Thanks to all that, James Avery Artisan Jewelry are able to offer over 1,100 unique jewelry designs as well as maintain an active product line of over 14,000 items.

What all this means for the consumer is that James Avery offer a truly great number of fine jewelry such as rings, bracelets, earrings, necklaces and chains, pendants and charms, and much more. All of these are expertly crafted, with unique design and with a focus on quality.

Dubin’s Fine Jewelry

Location: 5444 Westheimer Ct #1428, Houston, TX 77056, United States

Customer rating: 5 stars

Dubin’s Fine Jewelry is a family-owned, full-service, boutique jewelry store that’s over 3 decades old. Founded by Lenny Dubin, this fine jewelry store is built around the idea of bringing as much sparkling joy as possible to their customers with their catalog of items.

Dubin’s engagement rings and wedding bands, in particular, are what we’re very fond of. In addition to these, they also offer wide ranges of necklaces and pendants, earrings, bracelets and bangles. All these come in various price ranges, making Dubin’s boutique store a good fit for most budgets. They offer numerous unique custom designs, appraisals and repairs, re-sizing, polishing, soldering, setting, as well as a “Bring Your Own Gems” option.

Most customer reviews seem to reflect what we ourselves see in Dubin’s as people cite the excellent customer service they’ve received and the top-notch quality items they’ve purchased as the chief reasons for their positive feedback. Dubin’s website is quite nicely made and gives the visitor a clear picture as to what they can look for and what they are going to get.

Shaftel Diamonds

Location: 6222 Richmond Ave Ste. 150, Houston, TX 77057, United States

Customer rating: 4.9 stars

Created in 1978, Shaftel Diamonds is both a wholesale supplier of loose diamonds and gemstones, as well as a manufacturer of custom fine jewelry. Keith Shaftel, the founder of Shaftel Diamonds, states customer satisfaction and unique custom designs as the focus of this fine jewelry boutique and that intent shows through their work. Their specialty seems to be engagement rings of high quality and unique designs although their portfolio includes a lot of other fine jewelry types.

The bridal collections of Shaftel are especially impressive both with their custom designs and with their pre-owned inclusions. The prices vary quite a bit but are fair, making Shaftel a suitable choice for people with different budget ranges.

Whether you’re going to Shaftel for a custom design, a nice pre-owned piece of fine jewelry, a loose diamond or gemstone, or maybe to sell your own jewelry, there’s something for everyone here. Their customer service is top notch and their after sales policies are fair and standard.

Unsurprisingly, Houston is home to many fine jewelry shops, some with histories that span over a century. Whether you’re looking for a fine piece of fashion jewelry, an engagement ring and a wedding band, or a watch, the stores on this list will give you a high-quality product, a fair price and a great experience.

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