The 13 Best Jewelry Stores in Houston Right Now

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Houston is a city with a lot to offer in many different areas and the fine jewelry scene is not an exception. Houston is the home of many great jewelry boutiques, retailers and manufacturers, which is great for the customer, provided that you know where to go.

In this list, we outline the top 13 best jewelry stores in Houston, basing our selection criteria on the designs and range, quality of products, customer service, after sales services and customer reviews. We’re sure there’s something for everyone in this list, so without further ado, here are the 13 best jewelry stores in Houston.

1. Inter-Continental Jewelers

intercontinental jewelers

Location: 6222 Richmond Ave #570, Houston, TX 77057

Customer rating: 4.9 stars

Website: Check Intercontinental Jewelers here.

What They Offer:

  • GIA-certified diamonds and gemstones
  • Custom jewelry with 100% satisfaction guaranteed
  • Six months of financing at 0% interest
  • Lifetime warranty
  • Free shipping and a 30-day return policy

Established over 40 years ago, Inter-Continental Jewelers stands out because of the excellence of their products and their commitment to customer satisfaction. They’re also one of the few Houston jewelry companies that have a strong online presence, which allows them to easily provide their services to clients across the country.

At Inter-Continental Jewelers, you will find a wide range of diamond jewelry, from wedding and engagement rings to custom jewelry. You can create your own ring or diamond jewelry via their website, customizing the piece with the options provided, or you can get in touch with the team to have your own design created for you. 

They offer excellent bespoke services and state that ‘if you can dream it, we can create it for you’. Apart from this, the company also offers wholesale jewelry, and you can also buy or trade your diamond with them. Because they manufacture all their own jewelry onsite, they’re able to cut out the middleman and save their customers 50-70% off the retail price.

Customers praise the heart-felt friendly service of Inter-Continental Jewelers, as well as their depth of knowledge when it comes to diamonds and jewelry. With reasonable prices and a 100% customer satisfaction guarantee, Inter-Continental Jewelers is one to check out whether you are in Houston or elsewhere.

Customer Reviews:

“The customer service and overall quality is hard to find these days. We were amazed how every little detail was planned out making it memorable and enjoyable.”

“It ended up being the absolute perfect engagement ring that was well within my price point and a GREAT value purchase that will be an heirloom in my family.”

2. Whiteflash

whiteflash engagement rings

Location: Sugar Land Town Square, 2150 Town Square Place, #330, Sugar Land TX 77479

Customer rating: 4.9 stars

Website: Check Whiteflash here.

What They Offer:

  • 100% lifetime trade-up guarantee
  • 90-day flex plan with no interest
  • Free FedEx-insured delivery worldwide
  • 30-day 100% money-back guarantee

When it comes to high-quality diamonds and engagement rings, Whiteflash is a true Houston treasure and stands well apart from the rest. Whiteflash offers some of the best diamonds you’ll see in the industry, as well as stylish settings and diamond jewelry.

With their own internationally acclaimed A CUT ABOVE® super ideal diamonds, and as authorized distributors for the top designer brands including Tacori, Verragio, Simon G, A. Jaffe, Vatche, Ritani, Danhov, Valoria and Benchmark, the jewelry they offer is top of the line.

As members of the American Gem Society and recipients of the 2021 BBB Pinnacle Award as the Best Jeweler in Houston, demonstrating their commitment to quality and customer service, you know you are in good hands when you walk through the door of their boutique Houston Jewelry Store.

If you want to make use of their services but you don’t live in the Texas area, their online purchasing process is streamlined and user-friendly. Just check their over 600 glowing Google reviews that are a testament to the company’s high-quality service.

If you’re interested in checking out all that Whiteflash has to offer, we recommend booking a free consultation with them. You can do that here.

Customer Reviews:

“I felt really comfortable purchasing this diamond over the internet and phone. Thank you for all of your assistance in selecting and purchasing this diamond. It was a very easy process and totally professional. I felt really comfortable purchasing this diamond over the internet and phone. The packaging was exceptional. The diamond is stunningly beautiful and really shines and sparkles.”

“I received the ring today and it is gorgeous!!! So beautiful! Wowza. Love the whole presentation box with gift inside and gift box. Thank you to you and the whole WF team. I am already ready to do more purchase! Thank you for the video and the whole process was great.”

3. Houston Diamonds

houston diamonds

Location: 5727 Westheimer Rd #H, Houston, TX 77057, United States

Customer rating: 4.7 stars

Website: Check Houston Diamonds here.

What They Offer:

  • In-house custom designs
  • Friendly personalized service
  • Awesome selection of estate and antique jewelry
  • 50-70% off retail pricing

Houston Diamonds is one of those fine jewelry retailers that seem to put design quality above all else. Creating well-built jewelry that’s not just pretty to look at but is also durable enough to last for a long time is an intricate part of their mission statement.

They also make a point of stating their intent to offer the best customer service they can to whoever enters their shop. And that’s pretty evident from most of their customers’ reviews – “honesty” and “efficiency” seem to be the words most often used by Houston Diamonds’ satisfied customers.

As for their inventory, Houston Diamonds sell and buy fine jewelry of any type – watches, rings, necklaces, as well as gold, silver, estate jewelry, and loose diamonds.

Their repair services are also noteworthy for their high work etiquette and quality. Whether you need ring re-sizing, soldering, bead restringing, polishing, cleaning, and maintenance, or gemstone mounting, Houston Diamonds are a safe bet.

Their website may not offer all their jewelry collections to browse through, but a trip to their physical store will allow you to explore all they have to offer.

Customer Reviews:

“Exceptional Customer Service and the Payment plans are awesome. I had a great experience.”

“Mr Morris and his staff were amazing, so friendly and very informative about my ring, the setting and prong I was switching out. Thank you again you’ve done a beautiful job on my ring! I highly recommend Houston Diamonds!”

4. Zadok Jewelers

zadok engagement rings

Location: 1749 Post Oak Blvd, Houston, TX 77056, United States

Customer rating: 4.5 stars

Website: Check Zadok Jewelers here.

What They Offer:

  • Extensive selection of designer and luxury fine jewelry
  • Interest-Free 12-month financing
  • All-inclusive, one-year warranty
  • 30-day exchange or store credit

A family-run company that’s currently in its seventh generation, Zadok Jewelers is based exclusively in Houston but works with people from all across the globe. They have an impressively large collection of fine jewelry ranging from wedding and engagement rings, through loose diamonds, necklaces, bracelets, and earrings, to exquisite Swiss timepieces.

If you’re looking for the huge and diverse assortment of a jewelry chain store but also the personality and customer-friendly attitude of a smaller and more intimate family-run business, Zadok is a great choice.

Their well-made online store gives you the freedom to work with them remotely but if you do visit them in Houston, you’ll be able to benefit from their helpful attitude.

A lot of the reviews you find on Zadok praise their customer service, how they don’t pressure or manipulate their customers into purchasing, and how they treat them like family. That, together with their extensive list of services such as repair, resizing, restringing, maintenance, cleaning, engraving, appraisals, and more, are all great reasons to visit Zadok Jewelers.

Customer Reviews:

“Recently purchased an engagement ring from Zadok and it was an amazing experience. Louis helped me build a ring and made sure he was educating me every step of the way. I will definitely be back!”

“When engagement/wedding ring shopping, my fiancé and I visited half a dozen jewelry stores before quickly realizing that Zadok Jewelers is the perfect jewelry store in terms of selection, ambiance, and customer service.”

5. Rice Village Diamonds

rice village diamonds

Location: 2376 Rice Boulevard, Houston, TX 77005, United States

Customer rating: 4.7 stars

Website: Check Rice Village Diamonds here.

What They Offer:

  • Custom design services and personalization options
  • Lifetime warranty
  • In-store 0% APR financing via Synchrony Financial
  • 14-day return policy

Rice Village Diamonds is a second-generation family-owned diamond cutter and fine jewelry store. They work with several well-known brands such as Natalie K, A. Jaffe, Forevermark®, Ritani, and others. We are particularly enthralled by their necklace collection, but they also have fashion rings, pearls, bracelets and a lot of other designer jewelry.

In terms of services, Rice Village offers everything you’d expect from a top-quality jewelry store – custom designs that are expertly made in tight time-frames, appraisals, ring and pearl re-sizings, maintenance, polishing, and rhodium plating, soldering and engraving and more.

The speed at which they operate, especially for a family-run store, is one of the several things most customers point out when reviewing Rice Village Diamonds. Not only is their fine jewelry of high quality and reasonably priced, but their customer service seems expeditious, friendly, and indicative of their great attitude toward their work.

The Rice Village online store is clean, sleek, and easy to navigate, although we really wish they had included pictures of their loose diamonds and not just of their jewelry. If you have the chance to visit their physical store in Houston, however, we’d certainly recommend it.

Customer Reviews:

“Our custom engagement ring was two years in the making, and Rice Village Diamonds treated us with utmost friendliness and patience the entire way.”

“Rice Village Diamonds was the best jewelry store experience I could have asked for! They really treat you like family here. From the beginning of choosing, designing, and ordering an engagement ring, Gil and his family and staff spent so much time with me to ensure I chose the best diamond and design for my budget. They supported me greatly through the process, and always followed through on their promises. As a result, I got a ring that was extremely beautiful and exceeded my expectations!”

6. Jonathan’s Fine Jewelers

jonathans fine jewelers rings

Location: 6222 Richmond Ave Suite 435, Houston, TX 77057, United States

Customer rating: 4.7 stars

Website: Check Jonathan’s Fine Jewelers here.

What They Offer:

  • Custom-designed engagement rings
  • Outstanding customer service
  • 24/7 live chat service
  • In-store consultations

Jonathan’s Fine Jewelers has been a part of the fine jewelry scene in Houston for over 25 years. In that time, they’ve made a name for themselves as a trustworthy store that offers excellent customer service and works in a relaxed atmosphere.

They have an A+ rating from the Better Business Bureau®, and that’s not an accident considering all the other glowing reviews they are getting online from their customers.

Jonathan’s Fine Jewelers’ collections include loose diamonds, great antique jewelry designs, a lot of custom designs for engagement rings and fine jewelry, as well as an extensive range of high-end watches.

Their watches, in particular, grabbed our attention as they come from brands such as Rolex, Patek Phillipe, IWC, Panerai, Vacheron Constantin, and other top brands. All their Rolex watches are pre-owned and come with a warranty from Jonathan’s Fine Jewelers, as they are not affiliated or associated with Rolex themselves.

Sadly, their website doesn’t offer a lot of information on the various different fine jewelry pieces and designs it offers, but a visit to their physical store in Houston is always worth it.

Customer Reviews:

“I have purchased several jewelry pieces from Jonathan’s through the years. Incredible service, attention to detail and always a great value. Jonathan’s has never disappointed and always exceeds my expectations! They have my complete trust.”

“Overall a great experience with Jay designing our engagement ring, and wedding band a few months later. Extremely trustworthy. Excellent product quality. Competitive pricing. Cuts to the chase and doesn’t waste your time.”

7. Eklektic Jewelry

eklektic jewelry

Location: 1824 Fairview St, Houston, TX 77006, United States

Customer rating: 4.9 stars

Website: Check Eklektic Jewelry here.

What They Offer:

  • Specialize in custom-designed jewelry
  • 12 months, 0% financing
  • Returns and exchanges within 3 days
  • Free shipping on purchases from $50 and up

Visiting the Montrose studio of Eklektic Jewelry in Houston will open a world of gorgeous and custom designed fine jewelry pieces to you. Their rings, in particular, are ones we very much love because of their diverse and unique designs, however, you can also find a lot of necklaces, bracelets, earrings, and loose gems in their store.

As with most fine jewelry studios that specialize in custom jewelry, their website doesn’t do their work enough justice, but visiting their studio is another story altogether. What’s more, all that comes at very affordable and budget-friendly prices so you can rest assured that you’re not getting ripped off with overpriced pieces and gems. Whether you’re buying a GIA certified 1.50 carat diamond that’s worth a 4-digit sum or a simple and cheap pink tourmaline stone, there’s something for everyone at a range of price points.

All Eklektic Jewelry, items also come with a 1-year warranty period, and Eklektic Jewelry also offers re-sizing, restringing, gemstone mounting, and repair services.

Customer Reviews:

“My fiance got my engagement ring here and I am in love! Mr. Marco helped him from beginning to the end…the end result was perfect for me classic with a twist. We were so happy we went back to get our wedding bands as well.”

“Very personal touch when choosing an engagement ring. Marissette was very helpful in going through the process of designing our own unique ring, picking the stone, and getting the ring made. We were excited every step of the process and we couldn’t be more happy with the result. Highly recommend this business for a unique experience to make a ring even more special to the occasion.”

8. Houston Jewelry

houston jelwery

Location: 9521 Wertheimer Rd, Houston, TX 77063, United States

Customer rating: 4.8 stars

Website: Check Houston Jewelry here.

What They Offer:

  • Full-service on-site jewelry repair facility
  • Lifetime trade-in policy for all diamonds
  • Highly stylish and modern website
  • 90-day interest-free layaway program

As one of the oldest fine jewelry retailers in Texas, Houston Jewelry has been in the business for a long time. They’ve been offering high-quality engagement and wedding rings, precious diamonds, and fine timepieces ever since 1866, which is noteworthy in and of itself.

Today, you can find a great assortment of jewelry on their website – various men’s jewelry options, anniversary and wedding bands, engagement rings, different earrings, necklaces, bracelets, loose diamonds, pearls, and more.

We’re especially impressed with their timepieces – previously owned Rolex watches, Andre Pailet, Bolova, Seiko, and other great quality watches also wait for you in Houston Jewelry’s store. Simply put, their enormous and high-quality inventory is one of their biggest selling points.

A fair number of customer reviews mention sub-par customer service on location, but that seems to usually be attributed to certain sales representatives and not the store as a whole. All in all, if you’re looking for a great variety of well-priced and high-quality items, Houston Jewelry is a trustworthy vendor to visit.

Customer Reviews:

“Once again I was helped by Steven to find the perfect ring! He was able to keep me informed each step of the way for my custom made band for my engagement ring which turned out absolutely stunning.”

“I feel valued and special as a customer at Houston Jewelry, even though I’m not a high-end or frequent shopper of jewelry. In addition, they always have beautiful selections and very knowledgeable and helpful staff. They have unique pieces as well as keeping up with the latest trends.”

9. Pineforest Jewelry

pineforest jewelry

Location: 1141 Uvalde Rd, Houston, TX 77015, United States

Customer rating: 4.9 stars

Website: Check Pineforest Jewelry here.

What They Offer:

  • First responders & military discount
  • Complete repair facility
  • Beautiful e-commerce site
  • 10-day return policy

Pineforest Jewelry may not be a century and a half old, but they’ve still been a part of the Houston jewelry scene for more than 3 decades. Established in 1986, Pineforest Jewelry is a full service store. They work on all fronts – retail, manufacturing, custom designs, wholesales, repairs, distribution, and even internet sales.

As far as their inventory is concerned, Pineforest Jewelry are well-stocked with everything from loose diamonds and other precious stones to all types of fine jewelry such as rings, bracelets, necklaces, earrings, watches, and more. We are especially impressed with their beautiful pendants, charms and lockets.

Most customers seem to agree with us as they cite Pineforest Jewelry’s excellent customer service and their honest, laidback approach as the main factors for customer satisfaction. Pineforest Jewelry also often expert repair services, they purchase gold, and they offer multiple educational pieces to help you make a more informed decision which further testifies to their customer-first approach to business.

Customer Reviews:

“Best jewelry store hands down. The employees are so nice & helpful. They make you feel welcomed & it’s just an overall very pleasant experience. I would definitely recommend Pineforest to anyone looking to buy and/or repair.”

“I recommend Pineforest Jewelry because they have always been honest, courteous, and helpful every time I’ve visited them. The merchandises are reasonably priced to the high quality. Oh, the jewelry repairmen is the best. I’ve been a customer for approximately 25 years or more.”

10. Silverlust Jewelry

silverlust engagement rings

Location: 1338 Westheimer Rd Suite C, Houston, TX 77006, United States

Customer rating: 4.8 stars

Website: Check Silverlust Online here.

What They Offer:

  • Hand engraving services
  • Great customer service
  • Layaway payment option

Founded in 1984 by Herschel Teper, Silverlust Jewelry is a fine jewelry vendor that specializes in unique custom designs. Quality seems to be the main focus of Silverlust as they themselves state in their mission statement.

In addition to the custom designs that Silverlust craft themselves, they also offer other high-quality fine jewelry pieces from many international vendors. On their website you can find women’s and men’s rings, necklaces, bracelets and earrings, cufflinks and brooches, watches, and other jewelry pieces from Israel, Bali, Italy, Egypt, Mexico and elsewhere across the globe.

Silverlust’s website also offers quite a bit of educational information on jewelry care, cleaning and maintenance, diamonds, engraving, and more, which goes to show that they do care about their customers’ experience. That too is evident from the many consumer reviews we sifted, with customers raving about the professionalism and excellent services they’ve received at Silverlust Jewelry.

Customer Reviews:

“I was a first-time jewelry buyer, and if you’re like me Silverlust is the place to go. Aside from the great variety, the service is outstanding. Erik is very knowledgeable about trends, and when asked, will give friendly and honest opinions about how the jewelry looks on you. It’s a great place for the inexperienced and young.”

“I can’t say enough great things about Silverlust. Hershel & Erik are amazing at what they do. They have done alot of work for me and I’ve done alot of shopping with them. They have the best customer service and amazing at custom work & lots of things to look at. Every item is special bc there’s no duplicate anywhere. I genuinely love this place and will continue to only trust them.”

11. James Avery Artisan Jewelry

james avery

Location: 5000 Westheimer, Suite 200A Houston, TX 77056, United States

Customer rating: 4.5 stars

Website: Check James Avery here.

What They Offer:

  • Next-day shipping
  • 10% military and first responder discount
  • Free returns and exchanges on all U.S. orders
  • Buy online, pick-up in store and curbside pickup
  • Free shipping within the United States

For a more artisan option, the James Avery Artisan Jewelry shop has been a part of Houston since 1954. This family-owned fine jewelry business has a strong vertical structure, meaning that they work on everything from design, through manufacture to marketing and sales all on their own. They also do their own online graphics and photographs.

All that is being done on their five manufacturing plants in Hondo, Kerrville, Fredericksburg, and Comfort. Thanks to all that, James Avery Artisan Jewelry are able to offer over 1,100 unique jewelry designs as well as maintain an active product line of over 14,000 items.

What all this means for the consumer is that James Avery offers a truly great number of fine jewelry such as rings, bracelets, earrings, necklaces and chains, pendants and charms, and much more. All of these are expertly crafted, with unique designs and with a focus on quality.

Customer Reviews:

“I am extremely happy with their product and own several James Avery jewelries. JA has timeless jewelry, great customer service, and complimentary professional cleaning. “Ten items limit per visit” is what it says online. I will definitely purchase from this location again.”

“The website Is robust with seasonal features and old favorites. It took less than 30 minutes in the comfort of my home to shop, Select and order. While this time I preferred curbside pickup, I noticed free 2 day delivery to my door. Keep up the good work.”

12. Dubin’s Fine Jewelry

Dubin's fine jewelry

Location: 5444 Westheimer Ct #1428, Houston, TX 77056, United States

Customer rating: 5 stars

Website: Check Dubins Fine Jewelry here.

What They Offer:

  • Consistent high-quality services
  • Contact-less curbside pickup and drop-off
  • Same-day delivery in Houston on in-stock items ordered before 12pm
  • In-stock items ship out the same day when ordered before 12pm

Dubin’s Fine Jewelry is a family-owned, full-service, boutique jewelry store that’s over 3 decades old. Founded by Lenny Dubin, this fine jewelry store is built around the idea of bringing as much sparkling joy as possible to their customers with their catalog of items.

Dubin’s engagement rings and wedding bands, in particular, are what we’re very fond of. In addition to these, they also offer wide ranges of necklaces and pendants, earrings, bracelets and bangles. All these come in various price ranges, making Dubin’s boutique store a good fit for most budgets. They offer numerous unique custom designs, appraisals and repairs, re-sizing, polishing, soldering, setting, as well as a “Bring Your Own Gems” option.

Most customer reviews seem to reflect what we ourselves see in Dubin’s as people cite the excellent customer service they’ve received and the top-notch quality items they’ve purchased as the chief reasons for their positive feedback. Dubin’s website is quite nicely made and gives the visitor a clear picture as to what they can look for and what they are going to get.

Customer Reviews:

“Absolutely in love with my engagement ring! I wouldn’t go anywhere else. Jordan and Amanda are both so incredibly friendly and helpful. I can’t wait to continue using them from here on out :)”

“Dubin’s make buying jewelry easy and convenient! They are honest and walk you through the entire process carefully so that you understand the price and the design. I highly recommend using them for all and any jewelry needs!”

13. Shaftel Diamonds

shaftel diamonds

Location: 6222 Richmond Ave Ste. 150, Houston, TX 77057, United States

Customer rating: 4.9 stars

Website: Check Shaftel Diamonds here.

What They Offer:

  • Lifetime Warranty
  • 14 days money back guarantee
  • Free shipping on orders over $500

Created in 1978, Shaftel Diamonds is both a wholesale supplier of loose diamonds and gemstones, as well as a manufacturer of custom fine jewelry. Keith Shaftel, the founder of Shaftel Diamonds, states customer satisfaction and unique custom designs as the focus of this fine jewelry boutique and that intent shows through their work. Their specialty seems to be engagement rings of high quality and unique designs although their portfolio includes a lot of other fine jewelry types.

The bridal collections of Shaftel are especially impressive both with their custom designs and with their pre-owned inclusions. The prices vary quite a bit but are fair, making Shaftel a suitable choice for people with different budget ranges.

Whether you’re going to Shaftel for a custom design, a nice pre-owned piece of fine jewelry, a loose diamond or gemstone, or maybe to sell your own jewelry, there’s something for everyone here. Their customer service is top notch and their after sales policies are fair and standard.

Customer Reviews:

“Shaftel is the only place I go for jewelry. They have great customer service, are very knowledgeable and most of all they are extremely caring. I got my engagement rings, my anniversary gifts and my christmas gifts there. Thank you to the whole Shaftel team for playing an important part in all my life’s major milestones..”

“I had the BEST experience working with Ampi at Shaftel Diamonds while shopping for the ideal engagement ring. Ampi was highly recommended by all my local friends who have shopped for engagement rings with her and she exceeded all expectations by far!”

Wrapping Up

Unsurprisingly, Houston is home to many fine jewelry shops, some with histories that span over a century. Whether you’re looking for a fine piece of fashion jewelry, an engagement ring and a wedding band, or a watch, the stores on this list will give you a high-quality product, a fair price and a great experience.

Jewelry Guide