Jewelry Guide

Where to Buy Engagement Rings In New York City (NYC)

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NYC is one of the best cities in the world for shopping, and this holds true for when it comes to buying jewelry and engagement rings. The best place to shop for an engagement ring in New York is the world-famous NYC Diamond District. It’s located along West 47th Street in between the 5th and 6th Avenue. Most of the stores are open on weekdays and Saturdays from 9.30am to 5.30pm, but opening hours often vary from store to store, and some businesses offer appointments only.

But with so many stores to choose from, sifting through the hundreds of jewelry retailers and narrowing down the choices can be challenging and tiresome. Which is what we’ve done in this article.

In NO PARTICULAR ORDER, we list our top 14 engagement ring retailers in the NYC Diamond District. We’ve based our selection on each jeweler unique selling points, customer reviews and the excellence of service and the craftsmanship they offer.

With Clarity

Location: 100% online but based in New York

Customer rating: 5 stars

With Clarity has been named among the fastest growing engagement ring companies in the USA, standing out because they seamlessly blend the best of online and offline engagement ring shopping. Although the company is based in New York, they are an online only store that ships all across the USA.

The major point of difference from other online stores? With Clarity provides the opportunity for you to wear a replica of your chosen ring for three days before you make your big decision. You can choose up to two customized ring styles from their site, and once you’ve decided on your rings, With Clarity will send you replicas that look and feel like the real thing. If you love it, you can then go online and purchase the ring. If not, simply send back the replicas, all free of charge. This experience of trying your ring at home takes out the hassles that come with shopping online and at physical stores. Choose, preview and wear the replicas from the comfort of your own home with no commitment to purchase.

Read our complete review on With Clarity’s Home Preview here

With Clarity offers competitive prices as they don’t have the costs associated with physical stores, excellent personalized customer service and a streamlined shopping experience. Almost all their diamonds have high quality HD images and video of the actual stones, zoomable up to 50x magnification. Their selection of settings is carefully curated in a range of styles and they also provide bespoke ring services.

The company offers free engraving, free Home Preview and free insured shipping including returns and a complimentary lifetime warranty.  All their diamonds are GIA certified and conflict-free. With a 30-day hassle-free returns policy, there’s really nothing to lose with trying out what With Clarity has to offer. Also, because their focus is solely on engagement rings, they’re experts in helping you pick out the right ring for you. They’re highly rated and have made thousands of couples happy with their beautiful designs and attention to high quality. Initially known as Four Mine, the company recently rebranded to reflect their growth.

Taylor & Hart

Location: 285 Fulton Street, 85th Floor, New York, NY 10007

Customer rating: 5 stars

Previously known as Rare Pink, Taylor & Hart rebranded in 2016 and established themselves as one of the best in the engagement ring scene. The British company opened their first store in New York City and has quickly become one of the leading stores in the diamond district.

Taylor & Hart are experts in bespoke jewellery and their aim is to provide the best bespoke services to their customers. The company prioritises the personal stories of their customers and work closely with you to try to include these into their engagement rings. They advocate the ‘personal touch’ and each ring you buy from them is unique and tells a story. 

Customers are involved from start to finish with the designing and creation of their ring, and their input is taken into account. As one of the co-founders of Taylor & Hart mentions, “Customers … want to use this highly emotional product to tell a story in a way that reflects their values and experiences together and a ring they have played a part in designing, empowers them to do just that.” This is why Taylor & Hart are fast becoming many young couple’s favourite option when it comes to engagement rings in NYC. 

Apart from this, Taylor & Hart offer exceptional customer service, including the options of getting in touch via live chat, email, phone, WhatsApp or video call. And finally, every ring you purchase from Taylor & Hart comes with a little ruby set into the inside of the band. A nice little touch to serve as a memento of their services to you.

Sashka Jewelry

Location: 19A W 47th St, New York, NY 10036, USA

Customer rating: 5 stars

Founded in 1978 in the popular Diamond District of New York, Sashka Jewelry is run by a husband and wife team with years of experience in crafting bespoke jewelry. They specialise in custom engagement and wedding rings, but also offer an extensive range of fine jewelry and watches.

If you’re going to have a bespoke ring made, Sashka considers your budget and requirements, keeping you in the loop throughout the process. They offer a free consultation, during which they assist you to design the perfect ring as per your requirements. What’s more, you’ll be dealing directly with the owners. Sashka Jewelry is known for its competitive pricing, professionalism, customer care and for not employing pushy sales tactics, something that all customers can appreciate. Also, because they are a stand-alone store, they are able to provide complete privacy for their clientele.

While you cannot make any purchases over the internet on their website, their site gives you an indication of what to expect when you visit them. Most customers who have their engagement rings crafted at Sashka Jewelry, often go back to get their wedding rings designed by them too. Their service after the sale is just as good, if not better, than before the sale, as they ensure that you’re completely satisfied with your purchase. Sashka Jewelry is one of the few stores in the district that pride themselves in a full five-star rating from independent review sites. This is a testament to their quality and dedication to their craft. As they like to say, Let Sashka engage you!

Fascinating Diamonds

Location: 42 W 48th St 16th floor, New York, NY 10036, USA

Customer Rating: 4.8 stars

Established in 2006, Fascinating Diamonds is a young company that has quickly carved a name for itself as a trustworthy retailer with excellent products and customer service. Although the company is located in New York, they have a primary focus on online shopping and have streamlined the process. This allows you to check their products and what they’re all about before you visit them.

The core philosophy of Fascinating Diamonds is quality at an affordable price. They offer a range of engagement ring styles and settings, from vintage and antique to modern and chic. They offer customization, allowing you to create your own ring. They also feature unique and interesting engagement ring styles, including gemstone and fancy shaped diamond rings.

They subscribe to a 100% customer satisfaction guarantee and have a 30 day return policy. Fascinating Diamonds also offer a lifetime warranty, a diamond upgrade program and a price matching program. Customers rave about their expertise, quality and no-pressure service and it’s clear that Fascinating Diamonds has a loyal client base as attested by the large number of glowing 5 star reviews.

I.D. Jewelry

Location: 15 W 47th St #305, New York, NY 10036, USA

Customer rating: 4.9 Stars

I.D. Jewelry was established in 1986 and is a family owned jewelry store conveniently located in the New York Diamond District. The company prides themselves on their experience and expertise as jewelers, and focuses on transparency and educating the customer about diamonds before they purchase.

I.D. Jewelers offer free consultations and excellent bespoke services. They have a very quick turnaround for custom pieces as most of their gemstones and metals are stored in house. Their online shopping experience is easy and convenient, with clear price listings and extensive catalogs to browse through. I.D. Jewelry does not only offer their own designs, as they also stock jewelry from other designers such as Gabriel Designs and Jeff Cooper.

The company’s customer service is outstanding, and they will do all within their power to ensure that you’re happy with their service. The only downside is that the showroom is not open on Saturdays so make sure you check the opening times in advance of your visit.

Sea Wave Diamonds

Location: 5 W 47th St, New York, NY 10036, USA

Customer Rating: 4.9 stars

Sea Wave Diamonds is a company committed to providing ethically sourced jewelry at competitive prices. They have an extensive catalog of handmade engagement rings, featuring colorless and colored diamonds. We especially found their settings collection highly impressive, with hundreds of ring styles offered. If you purchase a compatible setting from them, you can have your diamond or gemstone mounted free of charge.

Sea Wave also provides customization services, and will involve you closely in the process, taking your feedback on board to create the ring you’re after. You can book a free consultation with them and have a chat about what you’re looking for. Their high quality craftsmanship and excellent customer service make Sea Wave one of the best in the business.

Lauren B Jewelry

Location: 44 E 46th St, New York, NY 10017, USA

Customer rating: 4.9 Stars

In the business for over 40 years, Lauren B Jewelry offer a range of options when it comes to engagement rings. They go beyond diamonds, offering moissanite, gemstones and a wide variety of ring designs, including vintage and retro-inspired styles. The website is fantastic and very user friendly. The company is very active on social media, and you can access their fantastic designs via their social media platforms to gain an idea of what they offer and what customers say about them.

The bespoke service that Lauren B offers is very professional and they are known to be on schedule when delivering their work. What’s more, they keep you in the loop throughout the creation process. Lauren B offer excellent customer service and their staff are well versed in answering all questions. Lauren B Jewelry is one of the highest reviewed New York jewelry retailers and have a legion of loyal customers.

Firenze Jewels, Inc.

Location: 64 West 47th Street, #F19 • New York, NY 10036 • 1 (800) 790-6980

Customer rating: 5 Stars

Firenze Jewelers is a 3rd generation family jewelers that have been in business since 1937 and over this time have acquired a world-famous reputation. Firenze is committed to transparency and excellent customer service, which makes working with them a positive experience. Their engagement ring collection is extensive, featuring a range of styles and at a variety of prices.

If you’re after an antique or vintage-inspired ring style, we recommend checking out their collection which feature designs inspired by all the famous eras, from Victorian to contemporary styles. They offer ready-made rings, but you can also have a ring custom created for you. If going in store, use the expertise of their GIA gemologists to help you learn about diamonds and make your purchase.

While the website looks dated and isn’t very easy to navigate, it’s functional and information. Their customer service is excellent and they take pains to ensure that each customer is treated like royalty.

Iannelli Diamonds

Location: 45 West 47th Street, New York, NY 10036, 212-575-1700

Customer rating: 5 Stars

Ianelli Diamonds was established in 1956 and has become a well-known name in the New York Diamond District. When it comes to Iannelli Diamonds, the focus is on quality and customer service. Customers often say that the company takes a laid-back approach with zero pressure to purchase while still being informative and friendly. Iannelli Diamonds would rather understand their customer’s needs and make a customer for life over a quick sale.

Ianelli Diamonds offers GIA certified diamonds and specialise in engagement rings, helping you through the process of creating your dream ring. They offer a wide range of engagement ring designs, including an excellent range of gemstone rings.  Their online shopping platform is easy and convenient to use, and is beautifully laid out.

Forever Diamonds NY

Location: 66 West 47th Street, Booth # 37 & 38, New York, NY 10036, USA

Customer rating: 4.7 Stars

If you are after a bespoke experience, Forever Diamonds NY has a lot to offer. The company sells some pre-set designs, but their main speciality is their high-end bespoke service which includes initial consultations,3D CADs of your ring to the final product. They welcome walk-ins but we suggest booking a consultation to maximize the productivity of your visit.

Forever Diamonds work very closely with their customers and ensure that your feedback is taken on board in the creation of the ideal engagement ring. Whether you’re looking for something traditional or contemporary Forever Diamonds NY can make the piece that you’re after.

Ultimate Diamond

Location: 19 W 47th St, New York, NY 10036

Customer rating: 4.8 Stars

Ultimate Diamond is a third-generation jeweler and pride themselves on providing ultimate customer service. With a history that goes back to 1959, this 3rd generation family business has extensive experience in the business of diamonds and engagement rings. They were among the first to offer high-quality GIA certified diamonds back when diamond grading was becoming a major thing.

At Ultimate Diamonds, you can find pre-set jewelry, loose diamonds and bespoke services. Their collection of engagement rings offer traditional and unique designs, ensuring that there is something for everyone. We love that they have shared so many of their customer’s stories with gorgeous photos of happy couples and the reviews online back this up as well.

Most of their stock is uploaded on their website with clear prices listed. This means that even if you aren’t able to pop into their showroom, you can still browse and pick out a ring. Like most good jewelers they offer a 30-day money day back guarantee excluding custom jobs and special orders.

David S. Diamonds

Location: 546 Fifth Ave, Suite 700, New York, NY 10036

Customer rating: 4.9 stars

David S. Diamonds specialise in genuinely brilliant and sparkling diamonds. They offer their trademarked diamonds known as Solasfera, which are recognized for their exquisite brilliance and stunning light performance. If you are looking for a high-quality stone, David S. is likely to be the place for you.

The David S. website is more of a gallery than an e-commerce platform, which means that you will need to directly get in touch with them to purchase a ring from them. You can either call or visit them at their premises to check out what they have to offer.

Although they offer a 4-week money back guarantee this is minus additional fees including shipping/insurance and credit card surcharges, so be sure to make sure you’re clear on what these charges will be.

NYC Wholesale Diamonds

Location: 47 W 47th St #3a, New York, NY 10036, USA

Customer rating: 5 Star

While the name NYC Wholesale Diamonds may not radiate with glamour and romance, this is a diamond retailer that should not be judged by its cover. NYC Wholesale Diamonds has a legion of happy customers who rave about the competitive prices, high quality and excellent customer service that they offer. Founded over 30 years ago, NYC Diamonds knows their stuff when it comes to diamonds and engagement rings.

NYC Wholesale Diamonds do have a lot to offer to someone searching for a diamond engagement ring. They have a range of ring designs, including halo and three stone ring settings. You can browse through their catalog and pick out a diamond and matching setting design, which they customize for you.

NYC Wholesale Diamonds don’t have the prettiest website nor the most user-friendly, so it’s probably best to visit in person but you will need to make an appointment. On a practical note, they are open on Saturdays and until 07:00 pm all week day evenings, which is later then most other stores in the Diamond District, meaning that you can take a stroll after work to browse their collections.

Leigh Jay Nacht Inc.

Location: 49 West 45th Street Suite 902, New York, NY 10036 United States, 212-719-2888

Customer rating: 5 Stars

Leigh Jay Nacht Inc. is the destination in the NYC diamond district for vintage and antique engagement rings. Customers compliment their fair pricing and the friendly and helpful team that help you browse their extensive range of antique engagement rings. In fact, founder Leigh often still works with many of the clients giving that personal touch and expert craftsmanship. You can read their extensive reviews of endless praises from happy customers.

When you’re buying a niche or one of a kind vintage ring the returns policy must be fair but helpful. If you buy a vintage engagement ring from LJN’s extensive collection, they will offer a full refund for 30 days from purchase. However, as with all custom jewelery once you’ve bought it, that is yours to keep and you won’t be able to return it.

If you would rather purchase your ring online, then check out our review comparing the best online engagement ring retailers.

Jewelry Guide