Say ‘Yes’ in NYC: 15 Best Places to Buy Engagement Rings

New York City, a top destination for shopping, is the ideal place to find the perfect engagement ring. The famous NYC Diamond District on West 47th Street stands at the center of this search. Beyond this well-known area, the city offers many exceptional jewelry retailers. With so many options, choosing the right store can be daunting.

To help you, we’ve listed our top 15 engagement ring retailers in NYC. Our choices are based on each store’s uniqueness, customer reviews, and the quality of service and craftsmanship.

Reve Diamonds

blue sapphire emerald diamond and baguettes engagement ring
Photo: Reve Diamonds

Location: 745 5th Avenue, 5th Floor 10151, New York, NY

Reve Diamonds, known for competitive pricing, excellent customer service, and high-quality products, offers a vast selection of over 40,000 diamonds, including colored and lab-created options.

You can book in-person or virtual Zoom appointments through their website. As a manufacturer and distributor, Reve Diamonds cuts out middlemen, resulting in lower prices for customers. They even promise to match prices if you find a cheaper, similar diamond elsewhere.

For custom ring designs or modifications, they involve you in the process, with a quick turnaround time of up to 2.5 weeks, faster than most stores. Many designs in their collection are ready for fast delivery with a center stone setting.

Customers consistently praise their service and product quality, evident in their 5-star rating, highlighting their dedication to customer satisfaction.

For consultations, check their website: Reve Diamonds

Taylor & Hart

pear diamond rose gold trilogy engagement ring
Photo: Taylor & Hart

Location: 285 Fulton Street, 85th Floor, New York, NY 10007

Formerly Rare Pink, Taylor & Hart rebranded in 2016 and quickly established themselves as a leading engagement ring store in New York City’s diamond district.

The British company specializes in bespoke jewelry, focusing on integrating personal stories into each unique engagement ring.

Customers play a key role in the design and creation of their rings, ensuring each piece reflects their values and experiences. As one of the co-founders says, Taylor & Hart’s rings empower customers to tell their own story.

For consultations, check their website: Taylor & Hart

Sashka Jewelry

emerald cut diamond engagement ring in yellow gold setting
Photo: Sashka Jewelry

Location: 19A W 47th St, New York, NY 10036, USA

Since 1978, Sashka Jewelry, located in New York’s Diamond District, has been a family-run business specializing in custom engagement and wedding rings, along with a wide range of fine jewelry and watches. Run by a husband and wife team, they focus on crafting bespoke pieces that fit your budget and requirements, involving you in every step. They offer a free consultation, allowing you to design your ideal ring directly with the owners.

Known for competitive pricing, professionalism, and excellent customer service, Sashka Jewelry avoids aggressive sales tactics. As an independent store, they ensure complete privacy for customers.

Their website, while not supporting online purchases, previews their offerings. Customers often return for wedding rings after getting engagement rings made here, praising their post-sale service. With a full five-star rating from independent review sites, Sashka Jewelry stands out for its commitment to quality and customer satisfaction. Their motto, “Let Sashka engage you!” reflects their dedication.

For consultations, check their website: Sashka Jewelry

With Clarity

Emerald classic ring with clarity
Photo: With Clarity

Location: 100% online but based in New York

With Clarity, rapidly growing in the US engagement ring market, uniquely combines online shopping with a real-life experience. Based in New York, they operate online and ship across the USA. Their Home Preview system sets them apart: customers can choose up to two customized ring styles from their website, and

With Clarity sends replicas to try at home. If you like the ring, you can purchase it online; if not, return the replicas free of charge. This allows you to preview and try rings at home without any buying obligation.

With Clarity’s competitive pricing, due to the absence of physical store costs, excellent customer service, and a wide range of high-quality diamond images and videos, make them a standout choice. They offer a variety of ring settings and also provide custom ring services.

For consultations, check their website: With Clarity

I.D. Jewelry

three Stone Diamond Engagement Ring
Photo: I.D. Jewelry

Location: 15 W 47th St #305, New York, NY 10036, USA

Established in 1986, I.D. Jewelry, a family-owned store, is located in the New York Diamond District. The company specializes in jewelry expertise, focusing on transparency and customer education about diamonds. They offer free consultations and excel in quick-turnaround bespoke services, thanks to in-house gemstones and metals.

Their online shopping experience is user-friendly, featuring clear prices and extensive catalogs, including their designs and collections from designers like Gabriel Designs and Jeff Cooper. I.D. Jewelry is known for exceptional customer service, striving to ensure customer satisfaction. However, their showroom is closed on Saturdays, so don’t forget to check their opening times before visiting.

For consultations, check their website: I.D. Jewelry

Sea Wave Diamonds

double halo diamond pave engagement ring in yellow gold setting
Photo: Sea Wave Diamonds

Location: 5 W 47th St, New York, NY 10036, USA

Sea Wave Diamonds focuses on offering ethically sourced jewelry at competitive prices. Their extensive catalog boasts handmade engagement rings with both colorless and colored diamonds. Their settings collection is particularly noteworthy, featuring hundreds of ring styles.

They also offer free mounting for diamonds or gemstones if you buy a compatible setting from them. For customization, Sea Wave actively involves you in the process, incorporating your feedback to craft the desired ring.

You can schedule a free consultation to discuss your preferences. Known for their high-quality craftsmanship and outstanding customer service, Sea Wave stands out in the jewelry industry.

For consultations, check their website: Sea Wave Diamonds

Lauren B Jewelry

blue sapphire seven stone engagement ring
Photo: Lauren B Jewelry

Location: 44 E 46th St, New York, NY 10017, USA

For over 40 years, Lauren B Jewelry has offered a diverse selection of engagement rings, including moissanite, gemstones, and various designs from vintage to retro-inspired styles. Their website is user-friendly, and they actively engage on social media, showcasing their designs and customer feedback.

Lauren B’s bespoke service is professional and punctual. They keep customers informed throughout the creation process. Known for excellent customer service, their knowledgeable staff readily answer all inquiries. As one of New York’s highest-rated jewelry retailers, Lauren B Jewelry has built a loyal customer base.

For consultations, check their website: Lauren B Jewelry

Firenze Jewels, Inc.

blue sapphire with emerald cut side stones engagement ring
Photo: Firenze Jewels, Inc.

Location: 64 West 47th Street, #F19 • New York, NY 10036

Since 1937, Firenze Jewelers, a third-generation family business, has built a world-famous reputation for transparency and outstanding customer service. Their extensive engagement ring collection spans a variety of styles and price ranges.

For those interested in antique or vintage-inspired rings, their collection covers designs from Victorian to contemporary styles. Firenze offers both ready-made rings and custom creation services. In their store, GIA gemologists are available to educate customers about diamonds.

Although their website may seem outdated and not very user-friendly, it’s functional and informative. Firenze’s customer service excels, ensuring each customer feels valued and respected.

For consultations, check their website: Firenze Jewels, Inc.

Iannelli Diamonds

round diamond solitaire engagement ring
Photo: Iannelli Diamonds

Location: 45 West 47th Street, New York, NY 10036, 212-575-1700

Since 1956, Ianelli Diamonds has been a notable name in the New York Diamond District, prioritizing quality and customer service. Known for their relaxed, pressure-free approach, they focus on being informative and friendly.

Ianelli Diamonds aims to build long-term customer relationships rather than making quick sales. They specialize in GIA certified diamonds and engagement rings, guiding customers in creating their ideal ring.

Their collection includes a wide variety of engagement ring designs, featuring a great selection of gemstone rings. Their online shopping platform is user-friendly, convenient, and well-designed.

For consultations, check their website: Iannelli Diamonds

Forever Diamonds NY

radiant cut diamond engagement ring on the ring finger
Photo: Forever Diamonds NY

Location: 66 West 47th Street, Booth # 37 & 38, New York, NY 10036, USA

Forever Diamonds NY specializes in bespoke engagement rings, offering an in-depth service that includes initial consultations, 3D CAD models, and the final product. While they do sell some pre-set designs, their focus is on high-end custom work.

They accept walk-ins, but booking a consultation is recommended for a more productive visit. The team at Forever Diamonds works closely with customers, ensuring your input shapes the creation of your perfect ring. They cater to a range of styles, from traditional to contemporary, crafting the unique piece you desire.

For consultations, check their website: Forever Diamonds NY

Ultimate Diamond

round diamond halo engagement ring in rose gold setting
Photo: Ultimate Diamond

Location: 19 W 47th St, New York, NY 10036

Established in 1959, Ultimate Diamond is a third-generation family business with deep roots in the diamond and engagement ring industry. They were pioneers in offering high-quality GIA-certified diamonds.

Ultimate Diamond’s range includes pre-set jewelry, loose diamonds, and custom services. Their engagement ring collection features both traditional and unique designs, catering to various tastes. Their website showcases numerous customer stories with photos and positive reviews.

All items, along with their prices, are available on their website for easy browsing and selection, even if you can’t visit their showroom. They offer a 30-day money-back guarantee, excluding custom and special orders.

For consultations, check their website: Check Ultimate Diamond here.

David S. Diamonds

round diamond engagement ring on top of a ring stand
Photo: David S. Diamonds

Location: 546 Fifth Ave, Suite 700, New York, NY 10036

David S. Diamonds is known for their exceptional Solasfera diamonds, famous for their brilliant sparkle and light performance. If you’re seeking high-quality diamonds, David S. is a top choice. Their website functions more as a gallery, requiring direct contact for purchases. You can call or visit their location to explore their offerings.

They provide a 4-week money-back guarantee, but it excludes additional fees like shipping, insurance, and credit card surcharges. Make sure you have a good understanding of these charges before making a purchase.

For consultations, check their website: David S. Diamonds

NYC Wholesale Diamonds

fancy yellow diamond three stone engagement ring
Photo: NYC Wholesale Diamonds

Location: 47 W 47th St #3a, New York, NY 10036, USA

NYC Wholesale Diamonds, despite its straightforward name, impresses with competitive prices, high-quality products, and excellent customer service. With over 30 years of experience, they are experts in diamonds and engagement rings.

They offer a variety of ring designs, including halo and three-stone settings, and customize your chosen diamond and setting to your preference. Although their website isn’t the most attractive or user-friendly, it’s recommended to visit their store in person by appointment.

Conveniently, they’re open on Saturdays and until 7:00 pm on weekdays, longer than most stores in the Diamond District, allowing for after-work visits to explore their collection.

For consultations, check their website: NYC Wholesale Diamonds

Leigh Jay & Co.

old european cut diamond art deco engagement ring
Photo: Leigh Jay & Co.

Location: 49 West 45th Street Suite 902, New York, NY 10036 United States, 212-719-2888

Leigh Jay Nacht Inc. is a go-to spot in the NYC Diamond District for vintage and antique engagement rings. Known for fair prices and a friendly, helpful team, they offer a wide range of antique rings. Founder Leigh often personally assists clients, adding a personal touch and expert craftsmanship. Their happy customers leave extensive positive reviews.

Their return policy is customer-friendly, especially for unique vintage rings. If you purchase from their vintage collection, they provide a 30-day full refund. However, custom jewelry purchases are final and non-returnable.

For consultations, check their website: Leigh Jay & Co.

Fascinating Diamonds

oval cut diamond with pear shape diamond accent enaggement ring
Photo: Fascinating Diamonds

Location: 42 W 48th St 16th floor, New York, NY 10036, USA

Founded in 2006, Fascinating Diamonds quickly became a reputable retailer known for excellent products and customer service. Based in New York, they focus on online shopping, providing a seamless experience for checking products before visiting.

They prioritize quality at affordable prices, offering a variety of engagement ring styles and settings, including custom designs. Their collection includes unique gemstone and fancy-shaped diamond rings.

Committed to customer satisfaction, they offer a 30-day return policy, a lifetime warranty, a diamond upgrade program, and price matching. Customers consistently praise their expertise, quality, and pressure-free service, resulting in a loyal client base and numerous 5-star reviews.

For consultations, check their website: Fascinating Diamonds

Wrapping Up

New York City’s Diamond District and surrounding areas provide a vast array of options for finding the ideal engagement ring. Whether you’re looking for custom-made creations or vintage treasures, the selection and expert knowledge here are unmatched.

The top jewelers in this area commit to quality, outstanding customer service, and distinctive designs, ensuring every couple finds a ring that tells their unique love story. It’s important to remember, an engagement ring is more than just jewelry; it’s a lasting symbol of love and commitment.

Nadi Alahakoon

Nadisha has been a fashion aficionado for as long as she can remember! From following the latest trends to checking out vintage styles, she’s always curious about what’s in and what’s out! She has a background in Nursing, literature, and English. When she’s not writing about jewelry and diamonds, Nadisha spends her time window shopping, dancing, or traveling the beautiful landscapes of Canada.

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