10 Best Places to Buy Engagement Rings in London (2023 Buyer’s Guide)

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As one of the world’s most important fashion capitals, London has always been known as an iconic design destination. This extends to jewellery as well. Creative, unique, and stylish, you can find something for every personality.

Now, if you’re looking for an engagement ring in London, you’ll be spoilt for choice. In fact, the issue can be an overabundance of choice which can lead to decision fatigue!

In this article, we narrow down this choice to our top 10 places to buy an engagement ring in London, basing our selection criteria on designs, quality, after-sales services, customer service, and customer reviews.

If you aren’t a physical store person, you might want to take your engagement ring search totally online. If this is the case, read our article on The Best Place to Buy Your Engagement Ring Online.

You will notice that in this article, we haven’t included the high-end big brand names, such as Tiffany, Graff or Cartier. That’s because these names speak for themselves and you already know what you are getting when you opt for those shops – luxury branded items at an exorbitant cost.

Our focus here is wider. We are sure there will be something for everyone! Below are our top 10 engagement ring sellers in London.

1. Taylor & Hart

Location: 27 Clement’s Ln, London EC4N 7AE, UK

Customer rating: 4.9 stars

Taylor and Heart enagagement rings
Check Taylor & Hart here.

Originally known as Rare Pink, Taylor & Hart rebranded in 2016 and has since established itself as one of the best in the British jewellery scene. Taylor & Hart are experts in bespoke jewellery and their aim is to provide the best bespoke services to their customers. The company prioritizes the personal stories of its customers and works closely with you to try to include these in their engagement rings. They advocate the ‘personal touch’ and each ring you buy from them is unique and tells a story. 

Taylor & Heart offers competitive prices, with bespoke rings starting at a reasonable £1500. Customers are involved from start to finish with the design and creation of their ring, and their input is taken into account. As one of the co-founders of Taylor & Hart mentions, “Customers … want to use this highly emotional product to tell a story in a way that reflects their values and experiences together and a ring they have played a part in designing, empowers them to do just that.” This is why Taylor & Hart has become many young couples’ favorite options when it comes to engagement rings in London. 

Apart from this, Taylor & Hart offers exceptional customer service, including the option of getting in touch via live chat, email, phone, WhatsApp, or video call. You don’t have to reside in London to avail yourself of their services. They will work with you remotely.

And finally, every ring you purchase from Taylor & Hart comes with a little ruby set into the inside of the band. A nice little touch to serve as a memento of their services to you.

Services offered by Taylor & Hart:

  • Finance plans to break up the payment
  • Diamond upgrade program
  • Complimentary engraving
  • Rush order service if required, but normally 30 days to complete a bespoke ring
  • Free resizing
  • 30-day returns
  • Free worldwide delivery

2. Rêve Diamonds

Location: Rêve Diamonds, 14 Hanover Square, W1S 1JL United Kingdom

Customer Rating: 5 stars

Reve diamonds engagement rings
Check Rêve Diamonds here.

Rêve Diamonds has grown to become one of the best in the business, known for offering high quality diamond products at unbeatable prices. Reve Diamonds has a large inventory to choose from, with over 20,000 loose, coloured, and lab-grown diamonds in stock. Because they work as a wholesaler, they are able to sell their diamonds at competitive prices. In fact, Rêve even offer a price beat guarantee service, which demonstrates their commitment to providing their customers with the best prices.

All of Rêve’s diamonds can be viewed via appointment at their premises just by Green Park Station. You can also browse much of their inventory online and either purchase online or on-site.

If you’re after bespoke services, Rêve Diamonds are able to assist you in creating your dream ring while aiming to keep to your budget and specifications. They understand that an engagement ring is an important purchase and that your requirements should be at the forefront. This is why Rêve holds a perfect 5 star score on independent review sites as customers rave about their services.

Rêve diamonds focuses on ethically sourced diamonds, and each of their diamonds are conflict free. To put any fears about diamond quality at rest, they only offer GIA-certified diamonds, with each diamond measuring up to the stringent quality criteria of GIA. Note however that the GIA certificate is only for diamonds .30 carats and over. 

Rêve is easy to contact, with a live chat service available online. Their shipping services are free worldwide. They also offer a 30-day no questions asked returns policy, but this is only for online orders.

We interviewed Tal Cohen, founder of Reve Diamonds, for his insights into contemporary engagement ring styles.

Services offered by Rêve Diamonds:

  1. Inventory of over 10,000 diamonds to view by appointment
  2. Diamond Price Guarantee
  3. Lifetime production guarantee
  4. 30 days no questions asked return policy for all online orders
  5. Free, insured shipping worldwide
  6. Professional jewellery appraisal on all jewellery

3. London Diamonds

Location: 24 Greville St, Holborn, London EC1N 8SS, United Kingdom

Customer Rating: 5 stars

london diamonds
Check London Diamonds here.

London Diamonds stands out with its commitment to quality bespoke rings and fair and transparent pricing. This is clear in the tons of information available on the website, where diamond buying advice and ‘secrets’ of the trade are clearly explained to help you make an informed choice.

London Diamonds use GIA-certified diamonds that have been ethically sourced from around the globe. They work with the entire wholesale diamond market, taking time to cherry-pick their stones. This means that they’re able to offer quality diamonds without middlemen involved, thus eliminating unnecessary costs. What’s more, they’re able to offer you more choices, as they aren’t limited to the stock they own. Once you’ve had your initial consultation and approved their hand-drawn designs, they will get started handmaking your ring as per your instructions.

The company focuses its efforts on quality customer service. They offer free advice on diamonds and ensure that every customer is treated with respect, regardless of their budget. Customers rave about their non-pushy salesmanship, professionalism, customer care, and quality of products. They also receive praise for their beautiful and discreet packaging and quick delivery. London Diamonds have a perfect 5-star rating from hundreds of customer reviews. However, we found the website to be lacking in information and images of their products, which is probably due to their heavy focus on bespoke jewelry.

Services offered by London Diamonds:

  • Unbiased and free advice
  • Insured worldwide shipping
  • Quality guarantee

4. Hearts of London

Location: 24 Greville St, Holborn, London EC1N 8SS, United Kingdom

Customer Rating: 4.9 stars

hearts of london
Check Hearts of London here.

Located in the heart of London, Hearts of London was founded by Brett Afshar in 2010. He focused on enhancing positive customer experiences when shopping for jewellery, with no hard sale tactics used. The idea is that the quality of the product would speak for itself. Today, Hearts of London has created bridal rings for over 10,000 couples.

The company offers customisable engagement rings for sale on their website, with an excellent range on offer. For a mix of online and physical shopping, you can search from their GIA-certified diamonds online and then request to view them in their London showroom. They offer a live chat function on the website, as well as in-store consultations, for advice and guidance on creating your ideal ring.

The company was named the Bridal Jewellery Retailer of the Year in 2020 by the UK Retail Jeweller Awards, which recognized their excellent customer service and quality bridal retail offering.

Services offered by Hearts of London:

  • Returns within 40 days (terms and conditions apply)
  • Online live chat service
  • In-store consultations

5. EC One

Location: 41 Exmouth Market, Clerkenwell, London EC1R 4QL, UK

Customer rating: 4.8 stars

ec one jewellers
Check EC One here.

Known for their exquisite designs and stunning collections, EC One are specialist in creating beautiful jewellery.

The company uses ethically sourced fair trade and fair mined gold and conflict-free diamonds. They also carry a range of gemstones such as tanzanite, sapphire, topaz, aquamarine, and emerald, among others, for a unique non-traditional engagement ring.

Their engagement ring collection has some unique and trendy designs! You can purchase online or if you are after a custom-made ring, contact EC One for a consultation. They will provide support and assistance throughout the process, of creating the ring in their on-site workshop.  

Services offered by EC One:

  • 2 weeks refund
  • Free standard delivery in the UK

While we liked the engagement ring collection, we think the website could be improved, as we found it not very user-friendly and difficult to locate information.

6. Lewis Malka

Location: 100 Hatton Garden, London EC1N 8NX, UK

Customer rating: 5 stars

lewis malka engagement rings
Check Lewis Malka here.

Named after its founder, Lewis Malka’s niche market is bespoke engagement rings. Malka is very passionate about this field and says:

“A lot of people have the misconception that bespoke means expensive, to my clients, it means you get exactly what you want at a price you want to pay…My clients get a unique opportunity to stamp their own personality on the ring of their dreams which they will cherish forever.” 

In fact, Lewis Malka is so committed to his craft that he personally creates the majority of bespoke engagement rings that are ordered. He has the final say in every piece ensuring the quality and standard of each piece. Lewis Malka keep things transparent, inviting you to be involved in the process of creating your engagement ring.  

On their website, you can browse their ring collections to gain inspiration. Each ring has a clear description and specifications detailed. However, as they do not sell their rings online, you will have to contact them regarding your ring.

What customers love about Lewis and his team is their professionalism and helpfulness. They know that buying an engagement ring is a unique experience and they aim to make this the best experience possible.

Services offered by Lewis Malka:

  • Affordable bespoke options
  • Conflict free diamonds

7. 77 Diamonds

Location: 3 Hanover Square, Mayfair, London W1S 1HD, UK

Customer rating: 4.8 stars

77 diamonds engagement rings
Check 77 Diamonds here.

77 Diamonds offer great value for money but don’t compromise on standard and quality. They claim that they are able to offer diamonds that are up to 70% cheaper than competitors such as Graff and Tiffany’s because they purchase their stones directly from the diamond cutters in various global locations.

In fact, 77 Diamonds are so sure of their prices that they offer a price guarantee. They go beyond a price match, instead offering to go 1% lower than a competitor’s price if you find the exact diamond for cheaper elsewhere.

77 Diamonds offer you a luxurious experience at affordable prices. Their site is easy to use and functional, facilitating the process of searching for an engagement ring online. They understand that an increasing number of people opt to buy their engagement ring online and cater for it.  

The 77 Diamonds site features 6 main ring styles which they outline in detail, including solitaire, diamond band, vintage, halo, trilogy and bespoke.

For a bespoke experience, contact the team for a consultation. You will then work with their team to design a ring based on your particular requirements. Using the latest technology, 77 Diamonds create 3D computer designs so you get to see what the ring will look like. Once they receive the green light from you, they will create your ring to your standards.

Services offered by 77 Diamonds:

  • Price match
  • Free resizing within 30 days
  • 30 day money back guarantee, no questions asked
  • Lifetime warranty (manufacturing guarantee)
  • Free worldwide delivery

8. Stephen Einhorn

Location: 210 Upper St, London N1 1RL, UK

Customer rating: 4.9 stars

stephen einhorn
Check Stephen Einhorn here.

Stephen Einhorn is known for their contemporary custom-made jewellery and unique designs. Founded in 1995, Stephen Einhorn caters to a wide range of customers. They offer a wide range of gemstones, metals and shapes to choose from when deciding on your engagement ring.

Stephen Einhorn definitely have something for everyone from traditional diamond engagement rings to a collection of skull rings (which, although not my cup of tea, are definitely beautifully crafted and gorgeous to look at!). They also have a stunning and impressive collection of rings designed specifically with the LGBT community in mind.

The company is committed to working with responsibly sourced materials. Over 80% of their metals come from recycled sources and all their diamonds are conflict-free and have been sourced ethically. 

Stephen Einhorn offer a personalized service and once your ring design has been finalized, it will be handcrafted by their skilled team of jewellers in their Islington workshop. You don’t have to visit their shop to have a ring custom created from Stephen Einhorn. They are happy to work with online customers. Or if not, choose from one of their many pre-made engagement rings available online.

Browse their website for a glimpse into the quality of their work. It is undoubted that they are one of the best in the business.

Services offered by Stephen Einhorn:

  • 2 week money back guarantee
  • Free resizing within 2 weeks

9. Diamond Boutique

Location: 34 S Molton St, Mayfair, London W1K 5RG, UK

Customer rating: 5 stars

diamond boutique
Check Diamond Boutique here.

Although it’s called Diamond Boutique, don’t let the name fool you. You can find more than just diamonds here. In fact, Diamond Boutique houses a very solid collection of gemstone engagement rings which are perfect if you are after a diamond alternative.

If you aren’t interested in their off-the-shelf ring collection, get in touch with Diamond Boutique for a bespoke engagement ring. They have a step-by-step process starting with a free sketch and including a Try before You Buy option, where you can have a silver replica of your ideal ring designed. What you pay for this replica ring is later deducted from your total cost.

Diamond Boutique has a large range of engagement rings in their collection at reasonable prices. Their craftsmanship and designs are exquisite and of very high quality.

Services offered by Diamond Boutique:

  • 60 day risk-free returns policy
  • Free worldwide shipping (for orders over £500 and delivery under £40)
  • Try Before You Buy option
  • Financing options
  • Silver Sample Service with flat fee of £97
  • 5 year warranty on all items

10. Ingle & Rhode

Location: 14 Gee’s Ct, Marylebone, London W1U 1JW, UK

Customer rating: 4.8 stars

ingle and rhode
Check Ingle & Rhode here.

Founded in 2006, Ingle & Rhode aims to make ethically sourced and beautifully crafted jewellery available to everyone regardless of budget.

The metals used in their jewellery are either recycled or from Fairtrade-certified manufacturers and their conflict-free diamonds and gemstones can be traced back to their origin. Each piece of their jewelry is made in the UK by highly qualified craftsmen.

Ingle & Rhode caters to online shoppers as well as those who like a brick-and-mortar store experience. Visits to their premises are by appointment only, as they don’t have an open storefront. They have an impressive collection of ready-made engagement rings that you can browse and purchase online.

If you are after a bespoke engagement ring, prices start at around £1500. You can get in touch with them to book your free consultation. If you aren’t able to visit Ingle & Rhode in person, they will work with you over phone and email to create the ring you desire.

Browse their Bespoke Engagement Rings collection on their site for inspiration. If you check this collection out, don’t miss the ring inspired by Vincent van Gogh’s Starry Night! We thought it was pretty creative and very unique.

Services offered by Ingle & Rhode:

  • Free resizing
  • Interest-free credit
  • Free shipping within the UK
  • Comprehensive 10-year warranty

Their customer service is excellent, with professional and friendly staff to assist you in making one of the most important decisions of your life.

We hope you find your match at one of these stores! Not satisfied or want to take your search online? Read our reviews on James Allen, Blue Nile, Brilliant Earth and Brian Gavin Diamonds for your online diamond engagement ring shopping options.


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