In recent years, diamond sales online have increased as customers become more comfortable with the idea of purchasing such a high-ticket item over the ...

Animals have always been a popular inspiration in jewelry world since anceint times. However, throughout jewelry history, animal themed jewelry has cycled in ...

When it comes to diamond fluorescence, there’s a lot of conflicting information going around. Some jewelers say to avoid it altogether, while others see it as ...

Yellow gemstones are experiencing a surge in popularity as more and more people turn towards colored gemstone jewelry. From a color psychology point of view, ...

Aventurine is known for its green shades and intriguing glittering effect that give the stone character and makes it come alive. Although not considered a ...

Red gemstones have been coveted for centuries for their rich, warm hues that exude passion, power, and glamour. From the fiery sparkle of rubies to the deep ...

Pink gemstones make beautiful engagement rings. Pinks tend to go with any skin tone, and depending on the shade you choose, can stand out or blend. Pink ...

The diamond industry is a world of many wonders as well as lots of misconceptions. When quizzed, for example, most people would say that diamonds have been ...

Emerald cut diamonds are the most popular of the step cuts. While they don't have the same sparkle as a brilliant cut, emerald cut diamonds have an elegance ...

If you’re thinking of a square shaped diamond for your engagement ring, you will come across the terms Princess, Asscher and Cushion. These are all square ...