Where to Buy Affordable Jewellery in UK

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Buying beautiful jewellery shouldn’t have to break the bank. Higher price tags don’t necessarily mean better jewellery, which is why we’ve created this list of the top affordable places to buy jewellery in the UK.

While most of these retailers operate in store, they all have an incredible online presence, meaning that you can check out what they have to offer without ever having to step out of your home. When selecting our top affordable jewellery stores, we focused on the after-sales policies, prices, quality, customer service, range of products and customer reviews as well as real world testing and expert opinion. 

Here are the stores that made our cut.

1- The Jewellery Box

Their Website

The Jewellery Box has carved a niche for itself in the competitive jewellery industry for its quality and affordable pieces. Based in South London, the company was launched in 2014 operates completely online.

The company offers a stunning range of jewellery and gemstones that encompass a wide array of jewellery types. For example, some of their categories include anklets, nose rings, nose studs and lockets. They have a wide range of gemstone jewellery as well, which include less common choices such as abalone, aurora borealis, peridot and coral among others.

There is surely something for everyone. Diamond jewellery at amazingly low prices are also available, but don’t expect to find the best diamonds here. What you’ll find is reasonably priced and beautifully designed affordable jewellery.

Jewellery Box’s website is easy to navigate and modern in appearance. One of the best features is the excellent categorisation of their collections. You can search based on occasion, recipient, type of stone and metal. There is even a section for jewellery under £5 as well as for personalisation.

Jewellery Box’s items over £10 are shipped free of charge and they offer a solid 30 day money back guarantee. Note that as with most jewellery retailers, items such as earrings cannot be returned due to hygiene reasons. With an Excellent rating on Trustpilot and many other review sites, it’s easy to see why Jewellery Box has become a leader in affordable jewellery.

2- The Jewel Hut

Their Website

The Jewel Hut is the place to go if you are after branded jewellery at competitive prices. Established in 2006, The Jewel Hut has grown to become one of the leading online jewellery retailers that offers a stunning range of diverse jewellery collections.

Because The Jewel Hut is an authorised dealer of major brands sold online, you can find jewellery from the top brands in the industry such as Swarovksi, Links of London, Marc Jacobs, Thomas Sabo and Pandora as well as gorgeous collections from upcoming designers. There is also a good list of popular watch brands listed here as well. Because it’s all under one roof (or should we say, site?) it makes it easy for customers to compare across brands easily and choose the right piece.

The Jewel Hut has a large range of fine jewellery, including pre-owned, gemstone and diamond jewellery as well as wedding and engagement rings at a range of prices. There are a lot of unique pieces here to suit all styles, so it well worth spending that extra time browsing through their collections as you are bound to come across some unique finds.

When navigating the site, we found the interface to be clean, modern and very user-friendly, a testament to the company’s commitment to excellence in the online jewellery sphere. The Jewel Hut offers excellent customer service and if you aren’t happy with your purchase, they provide a 30 days money back guarantee with free return shipping.

3- Jewel Street

Their Website

Jewel Street work with over 500 independent jewellery brands from around the globe, highlighting the gorgeous and unique jewellery that these designers and artisans create. This is a great place to go for one-of-a-kind pieces at a range of prices. At first glance, Jewel Street might appear rather pricey, but don’t write them off just yet. Take time to explore the site and you’ll come across an extensive section of beautiful jewellery under $100.

The trick to find the affordable pieces is to set your price range in the search filter or you can also search in their Gifts section, which categorises their jewelry based on price. We especially loved the gemstone jewelry, which features unique stones such as carnelian, chyrsprase and pyrite. Jewel Street also provide personal shoppers who can help you find your perfect jewellery.

Jewel Street provides free shipping, locally and internationally. However, the return period is only 14 days, which is half of what is generally offered. Not every product can be returned, so check this prior to purchase. Their customer service is quick and friendly and the website is sophisticated and easy to use.

4- Astrid & Miyu

Their Website 

Astrid & Miyu was established in 2012 as a contemporary jewellery brand. Their jewellery has been worn by famous young people, including Pippa Middleton and Georgia May Jagger, and yet these pieces come at highly competitive prices. Their mission is to make contemporary design jewellery accessible to everyone.

The jewellery on offer at Astrid & Miyu is modern and chic, categorized into earrings, necklaces, rings and bracelets. Within these categories, you can find intriguing sub-categories, such as the Zodiac earrings collection. The brand is most commonly known for their signature ear stacks but all their collections showcase their style and London-inspired designs.

Astrid & Miyu have a number of stores around the UK. One useful feature is that you can return an item bought online at any of their physical stores. Standard shipping within the UK is free with a 28 day returns policy.

5- The Fine Jewellery Company

Their Website

The Fine Jewellery Company is based in Birmingham and although they operate predominantly online, you can book an appointment with them to see a particular item in person if necessary.

As the name suggests, The Fine Jewellery Company deals with fine jewellery from all periods. You can search by period (Antique, Vintage or Modern), as well as by metal or gemstone. They offer a variety of gemstone jewellery that are reasonably priced and beautifully designed.

The Fine Jewellery Company’s designs cater to a range of styles, with most of their pieces showing color and character. One plus point about this retailer is that they offer an entire section dedicated to gold chains of different varieties, a category you rarely see on jewellery sites.

While they do have more pricey jewellery collections, their jewellery under £100 is quite extensive. The company has a very generous 100 day returns policy and free insured delivery within the UK. Their signature boxes are a beautiful finishing touch. The Fine Jewellery Company has a host of satisfied customers, as evidenced by their near perfect ratings on a number of customer review sites.

6- Gemporia

Their Website 

Gemporia is in a league of its own with a dedicated team working round the clock. You can watch their TV channel live from their website and, if this isn’t for you, then browse through their extensive collections of jewellery.

If you are a gemstone lover, then Gemporia is bound to delight as they have jewellery with almost every gemstone variety on their site. While they have an impressive gemstone jewellery collection, they also have chains, sterling silver and fashion jewellery on offer. The site makes it easy to navigate their collections by allowing you to shop by color, metal, price or gemstone.

The prices on Gemporia vary, but you can find something for every budget. Their jewellery under £50 is extensive. We particularly love their Gifts as well as the Clearance sections which have jewellery that are affordably priced or discounted.

Most of Gemporia’s jewellery has 360 degree video of the actual item included, which lets you view the piece closely from all angles. They guarantee that their gemstones and metals are all genuine. They offer a 30 day money back guarantee but they do not offer free shipping. Gemporia has an impressive rating of 98.2% on Feefo from over 300,000 reviews which makes it easy to shop with confidence on their site.

7- Daisy London

Their Website

Daisy London aims to create jewellery that is meaningful, symbolic and exotic. On their site, Daisy London state that their jewellery aims to be ‘worn as a reminder of what you’re striving for’. This emphasis on meaning is part of what makes Daisy London so unique.

One of their best-known collections is the Chakra collection that features wellness focused jewellery. After all, Daisy London is known globally for creating the original Chakra bracelet and highlighting this concept in the West. We also love their Good Karma and Healing Stone collections that feature unique symbols and concepts.

If this doesn’t sound like you, Daisy London also have a range of more conventional jewellery. And if you aren’t sure what you need? Check out their Inspire section which features models and information to give you tons of ideas.

Prices here are very reasonable for the quality on offer. However, note that returns are within 14 days while shipping is only free over £75.

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